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Fashion Merchandising: An Augmented Reality, Naeha A. Sayed 2019 The Graduate Center, City University of New York

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

All Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the ...


Evaluating The Impact Of The Chief Digital Officer On Firm Performance, Ashley Lauren Roepke 2019 University of Tennessee, Knoxville

Evaluating The Impact Of The Chief Digital Officer On Firm Performance, Ashley Lauren Roepke

Chancellor’s Honors Program Projects

No abstract provided.


Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers 2019 University of Tennessee, Knoxville

Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers

Chancellor’s Honors Program Projects

No abstract provided.


Yes, We Can Brewing Company, Madison Hailey Murphy 2019 University of Tennessee, Knoxville

Yes, We Can Brewing Company, Madison Hailey Murphy

Chancellor’s Honors Program Projects

No abstract provided.


The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp 2019 Liberty University

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most ...


The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh 2019 University of Tennessee, Knoxville

The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this research was to understand the next generation’s, aka Gen Z’s, engagement with Great Smoky Mountains National Park (GSMNP) by studying the motivations and perceptions surrounding engagement with GSMNP amongst undergraduate students enrolled for the 2018-2019 school year at the University of Tennessee, Knoxville (UTK). This research was conducted in the format of a hybrid case study with a combined marketing strategy plan that aims to answer the following questions:

  • What are the motivations and perceptions surrounding engagement with Great Smoky Mountains National Park amongst undergraduate students enrolled for the 2018-2019 school year at the ...


Passport To Student Engagement, Eric A. Kowalik, Elisa Coghlan, Kate Otto, Taylor Ralph 2019 Marquette University

Passport To Student Engagement, Eric A. Kowalik, Elisa Coghlan, Kate Otto, Taylor Ralph

Eric A. Kowalik

At the beginning of the Fall 2018 semester, the Raynor Memorial Libraries started a contest called the “passport program.” Each week students could stamp a virtual "passport," learn a fun fact about the library and offer their answer to a weekly question. The student responses and a leaderboard were updated weekly on a LibGuide. Near the end of the semester, participants were entered into a raffle for a personal study room with snacks during finals week. We will explain how the program was developed and marketed, as well as plans for expansion in coming semesters.


Western Michigan University Stallions Club Hockey Business Plan, Zachary Roberts 2019 Western Michigan University

Western Michigan University Stallions Club Hockey Business Plan, Zachary Roberts

Honors Theses

This project discusses the different areas in which the Western Michigan University Stallions hockey club can improve their organizational structure. Being a part of the club from 2015 – 2019, I saw the tremendous amount of growth that the club had throughout Western Michigan University and the hockey world, but also understood that there was much room for improvement. By addressing these issues and offering solutions of improvement, the club will have a strategic direction to move forward with and implement.

The objectives of this plan are: (1) improving internal operations (2) increase involvement with the Kalamazoo community (3) increase the ...


Sfa Student Involvement In Religion And Spirituality, Jannah Wright 2019 Stephen F Austin State University

Sfa Student Involvement In Religion And Spirituality, Jannah Wright

Undergraduate Research Conference

Understanding how others interact with religion and spirituality in both broad and narrow terms can aid in successfully reaching a captive audience. Here, information regarding relationships with religion and spirituality will be reported to understand trends in spiritual involvement among SFA students. The latter of these two is a potentially useful resource for campus spiritual organizations looking to understand and expand their current audience and increase service attendance.


Performance Of Hispanic-Owned Businesses In Nacogdoches, Texas, Francia Y. Olivares Briseno 2019 Stephen F Austin State University

Performance Of Hispanic-Owned Businesses In Nacogdoches, Texas, Francia Y. Olivares Briseno

Undergraduate Research Conference

Hypothesis

"The Hispanic business owners have an increasing potential to become big businesses in the East Texas town because of the growth of the Hispanic population in town"


Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard 2019 Brigham Young University

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.


An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff 2019 Brigham Young University

An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff

Marriott Student Review

The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.


Yes, We Can Brewing Company, Madison Hailey Murphy 2019 University of Tennessee, Knoxville

Yes, We Can Brewing Company, Madison Hailey Murphy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label ...


Gilliam Candy Company - Paducah, Kentucky (Sc 3387), Manuscripts & Folklife Archives 2019 Western Kentucky University

Gilliam Candy Company - Paducah, Kentucky (Sc 3387), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 3387. Letters of Cleve Gilliam of the Gilliam Candy Company, “Manufacturers of ‘Blue Grass’ Brand Candies,” Paducah, Kentucky, to Edwin Larrance, Indianapolis, Indiana, whose health problems are inhibiting his work as the company’s Indiana sales representative. Gilliam complains of the decline in business and of the further difficulty of maintaining profits while supplying free sample boxes of candy. The final letter praises Larrance but terminates the company’s arrangement with him.


Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia 2019 Emerson College

Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia

The Qualitative Report

Action research has a very limited track record in marketing. We take an applied and practical approach and begin with a review of action research as a method, then turn to a more focused review of action research in marketing contexts, discussing the plausible constraints and advantages. Based on these reviews, we offer a conceptual framework and several application areas for marketing action research. We summarize case study examples from three market locations that have used action research as a method of inquiry to illustrate and encourage researchers and practitioners to further integrate action research in their research endeavors. We ...


Comparison Of Organic Food Packaging In Denmark, Finland, Germany, Great Britain And Italy, Sara Paunonen, Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi 2019 VTT Technical Research Institute of Finland Ltd

Comparison Of Organic Food Packaging In Denmark, Finland, Germany, Great Britain And Italy, Sara Paunonen, Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi

Journal of Applied Packaging Research

The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product ...


Identifying City Attributes For Place Branding That Create Strong Self-Brand Connections, Matthew Vollrath 2019 George Fox University

Identifying City Attributes For Place Branding That Create Strong Self-Brand Connections, Matthew Vollrath

Doctor of Business Administration (DBA)

Self-brand connection is a stream of brand research that focuses on how individuals form relationships with brands. Self-brand connections are of interest to marketers because individuals who form a self-brand connection with a brand are more likely to be loyal to, advocate for, and engage with that brand (Escalas & Bettman, 2003). The purpose of this study was to determine if specific city attributes could be identified as antecedents of self-brand connection for a city brand. Data were collected through a survey of a neighborhood in Columbus, Ohio, and analyzed using multiple regression. Results showed that Columbus’ outdoor opportunities, business environment ...


Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen 2019 Longwood University

Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen

Spring Showcase for Research and Creative Inquiry

An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.


Claire Dalton's Portfolio, Claire Dalton 2019 Duquesne University

Claire Dalton's Portfolio, Claire Dalton

Honors College Portfolios

This portfolio is a compilation of works completed throughout my time at Duquesne University. Consisting of five sports marketing plans, a press release, a media guide and various honors college pieces, my portfolio is a balance of my sports marketing major and my public relations minor as well as my extra work done in the honors college. Each item showcases my growth and development in learning about the world of sports business and the world of public relations.

In sports, I have gathered knowledge on how to effectively promote an array of elements I could be working with. I have ...


2019 April, Morehead State University. Office of Communications & Marketing. 2019 Morehead State University

2019 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for April of 2019.


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