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Threshold Lives: Exploring The Liminal Consumption Of Tweens, Kevina Cody, Katrina Lawlor, Pauline Maclaren 2010 Technological University Dublin

Threshold Lives: Exploring The Liminal Consumption Of Tweens, Kevina Cody, Katrina Lawlor, Pauline Maclaren

Articles

The intervening spaces of socio-cultural organisation have proved sources of fascination and powerful theory development in the fields of sociology, psychology and anthropology (e.g. Douglas, 1966; Van Gennep, 1961; Freud, 1950, Foucault, 1977). Consumer culture research has hitherto acknowledged the potency of studying transitional phenomena, spaces and places and the interactions of varied ontologies with the consumption experiences of the individuals or group in flux and evolution (e.g. Davies and Fitchett, 2004; Maldonado and Tansuhaj, 1999; Gentry, 1997; Schouten, 1991). But what of those whose reality is the threshold between two ordered and defined worlds, the centre of ...


Young People's Use Of Online Social Networking Sites :A Uses And Gratifications Perspective, Aine Dunne, Margaret-Anne Lawlor, Jennifer Rowley 2010 Technological University Dublin

Young People's Use Of Online Social Networking Sites :A Uses And Gratifications Perspective, Aine Dunne, Margaret-Anne Lawlor, Jennifer Rowley

Articles

Abstract Purpose – The purpose of this paper is to explore why young people use and participate in social networking sites (SNS) with specific reference to Bebo. Design/methodology/approach – A qualitative approach is employed in this study with a view to exploring the uses and gratifications that girls aged 12 to 14 years, both seek and obtain from the Bebo social networking site. The research was conducted in a school setting in Ireland. Findings – The findings indicate that the participants are actively using Bebo for their own personal motives and gratifications in terms of presenting and managing a certain identity ...


No Longer, But Not Yet: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody, Katrina Lawlor, Pauline McClaren 2010 Technological University Dublin

No Longer, But Not Yet: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody, Katrina Lawlor, Pauline Mcclaren

Articles

Using the anthropological theory of liminality as a lens of analysis, the following paper outlines specific elements of a research project exploring the consumer culture of a liminal group – tweens. The lived experience of a tween is explored using a multi-method approach incorporating personal diaries, in-depth interviews and accompanied shopping trips. Outcomes of one aspect of this longitudinal research project – the theory of metaconsumption - are presented, suggesting an important divergent theoretical path from the ‘effects’ - dominated consumer socialization approach to researching young people and their relationships with consumption. We conclude that those in a shadowed reality, those social neophytes no ...


Consumer Awareness In The Adoption Of Microgeneration Technologies: An Empirical Investigation In The Republic Of Ireland, Marius Claudy, Claus Michelsen, Aidan O'Driscoll, Michael Mullen 2010 Technological University Dublin

Consumer Awareness In The Adoption Of Microgeneration Technologies: An Empirical Investigation In The Republic Of Ireland, Marius Claudy, Claus Michelsen, Aidan O'Driscoll, Michael Mullen

Articles

Despite major policy and marketing efforts, the uptake of microgeneration technologies in most European countries remains low. Whereas most academic studies and policy reports aim to identify the underlying reasons why people buy these new technologies, they often fail to assess the general level of consumer awareness. The process of adopting an innovation, however, shows that awareness is a prerequisite which needs to be understood before adoption can be addressed. This paper takes a closer look at awareness of microgeneration and presents the results from a nationally representative study conducted in the Republic of Ireland. Findings from logistic regressions clearly ...


Consuming At The Centre Of No-Where: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody 2010 Technological University Dublin

Consuming At The Centre Of No-Where: Tweens And The Mediating Of Liminal Selves Through Metaconsumption, Kevina Cody

Conference papers

Despite the fact that ‘a consumer culture of childhood stands as a ubiquitous fixture in public life’ (Cook, 2004: p1), there are few theoretical accounts of young people’s specific negotiations and ‘styles of agency’ (James and Prout, 1996: p47) as they mediate the intricacies of their lived experiences and social contexts within contemporary consumer culture. Within the realm of children’s consumer culture theorists, Martens et al (2004: p161) contend that ‘relatively little is known about how children engage in practices of consumption or what the significance of this is to their everyday lives and broader issues of social ...


The Village Voice: Masculine Identity Construction Within An Interpretive Community, Deirdre Duffy 2010 Technological University Dublin

The Village Voice: Masculine Identity Construction Within An Interpretive Community, Deirdre Duffy

Conference papers

This paper looks at how young Irish men construct their masculine self/identity/body keeping in mind the mediated world within which they find themselves, and considering their own more immediate social surroundings and influences, that is to say, their interpretive community. The research paper combines Foucault’s later writings on technologies of the self with literary theory, using critics such as Stanley Fish (1980) and his work on ‘Interpretive Communities’ to inform the study.


Exploring Antecedents Of Consumer Resistance Towards Microgeneration Technologies In Ireland, Marius Claudy, Aidan O'Driscoll, Rosanna Garcia, Michael Mullen 2010 Technological University Dublin

Exploring Antecedents Of Consumer Resistance Towards Microgeneration Technologies In Ireland, Marius Claudy, Aidan O'Driscoll, Rosanna Garcia, Michael Mullen

Conference papers

The diffusion of microgeneration technologies like micro wind turbines provides great potential to reduce CO2 emissions, ease fossil fuel dependency and stabilize energy costs. The uptake of microgeneration technologies among home owners, however, remains low and they are often referred to as resistant innovations. Consumer resistance to innovations is a generally under-researched area and empirical evidence is scarce. The research presented in this study is based on a large scale study around micro wind turbines, which was conducted with home owners in the Republic of Ireland in 2009. The contribution of this study is twofold. Building on recent advances in ...


Market Entry Strategies Of German Financial Services Providers In China, Friedemann Mrochen 2010 Southern Cross University

Market Entry Strategies Of German Financial Services Providers In China, Friedemann Mrochen

Theses

Context: During the last two decades several emerging market economies (EMEs) have lifted restrictions on foreign direct investment (FDI) in their financial systems and have invited foreign banks to enter their markets. In contrast, China continued to heavily restrict the entry of foreign financial services providers until the country’s accession into the World Trade Organisation (WTO) at the end of 2001. Ever since, the Chinese government has started to encourage foreign banks to enter the country’s financial services market and to invest in local financial institutions while gradually expanding the range of products and services that foreign financial ...


The Stability Of Time Versus Money Valuations, Leonard LEE, Michelle P. LEE, Gal ZAUBERMAN 2010 Singapore Management University

The Stability Of Time Versus Money Valuations, Leonard Lee, Michelle P. Lee, Gal Zauberman

Research Collection Lee Kong Chian School Of Business

In this work, we propose that the stability of consumer preferences in decision making differs depending on whether the resource in question is time or money. Two competing hypotheses are tested: whereas prior research has demonstrated greater ambiguity in the value of time (vs. money) thus pointing to less consistency in time valuation, a separate stream of research suggests that money (vs. time) lacks emotional tags and is more difficult to process, pointing to less consistency in money valuation. Our experimental results demonstrate that preferences based on money (vs. time) valuations are less transitive and consistent, supporting the emotion-based account.


A Film Marketing Action Plan (Fmap) For Film Induced Tourism Destinations, Noelle O'Connor 2010 Technological University Dublin

A Film Marketing Action Plan (Fmap) For Film Induced Tourism Destinations, Noelle O'Connor

Doctoral

This research study examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. It also investigates the characteristics of film induced tourism and determines if the key film and tourism stakeholders support the integration of film into Yorkshire’s (UK) tourism product. Yorkshire was selected as the case study area, as it has been the film location for many popular television series and is the subject of much location research within the tourism discipline. The need for a thorough investigation into the film induced tourism phenomenon was particularly evident from the ...


The Role Of Personal Relevance And Mood On The Persuasive Impact Of Gain And Loss Frames In Advertising Messages About A Vaccine Against Alcohol Addiction, Shreyas Ghuge 2010 Iowa State University

The Role Of Personal Relevance And Mood On The Persuasive Impact Of Gain And Loss Frames In Advertising Messages About A Vaccine Against Alcohol Addiction, Shreyas Ghuge

Graduate Theses and Dissertations

Many recent theories applied in advertising studies have made some key predictions regarding the intensity and direction of one's involvement after exposure to an advertised message. Most lament that the often conflicting conceptual definitions and measures of involvement make it quite difficult for advertising researchers to examine this construct.

The study seeks to contribute to the understanding of the effects of message framing based on the extent to which audiences find health communication messages to be personally relevant. The study does not argue that framing may have other effects. For example, when comparing uncertain and cautious choices, it seems ...


Essays On Three Price Judgments: Price Fairness, Price Magnitude, And Price Expectation, Sandeep Bhowmick 2010 Louisiana State University and Agricultural and Mechanical College

Essays On Three Price Judgments: Price Fairness, Price Magnitude, And Price Expectation, Sandeep Bhowmick

LSU Doctoral Dissertations

This dissertation addresses three important price judgments: price fairness, price magnitude, and price expectation. Developed over three chapters, the main objective of this research is to determine underlying differences in these three price judgments. These differences are based on conceptualizing price fairness as a combination of affective and cognitive components, whereas price magnitude and price expectation reflect different cognitive aspects of price judgment. Chapter 1 provides a literature review and identifies several research questions related to these three price judgments; Chapters 2 and 3 provide testable hypotheses and conduct three pretests and two experiments to test the hypotheses. Using structural ...


The Effect Of Supraliminal Goal Primes On Brand Preference: The Mediating Roles Of Implicit And Explicit Attitudes, Nobuyuki Fukawa 2010 Louisiana State University and Agricultural and Mechanical College

The Effect Of Supraliminal Goal Primes On Brand Preference: The Mediating Roles Of Implicit And Explicit Attitudes, Nobuyuki Fukawa

LSU Doctoral Dissertations

The dissertation investigates how supraliminal goal primes affect brand preference through explicit attitude and implicit attitude and whether the effect of supraliminal goal primes and/or mood on brand preference is mediated by cognitive load. Chapter 1 develops a conceptual framework and provides a theoretical background. Chapter 2 investigates how supraliminal goal primes and/or mood affect preference (Study 1), implicit attitude (Study 2) and explicit attitude (Study 3) in the context of luxury vs. frugal brand consumption. Chapter 2 also investigates whether the effect of goal primes and/or mood on preference is mediated by cognitive load. Chapter 3 ...


Conceptualizing The Consumer-Brand Relationship As A Truly Dyadic Process, Jamye Foster 2010 Louisiana State University and Agricultural and Mechanical College

Conceptualizing The Consumer-Brand Relationship As A Truly Dyadic Process, Jamye Foster

LSU Doctoral Dissertations

The consumer-brand relationship (CBR) has gained interest in recent years, but as currently conceptualized, it is limited to a parasocial relationship where the role of the brand is not acknowledged. In order to better understand the CBR, we have to ask several key questions: (1) What is the CBR? (2) What are consumer-brand interactions (CBIs)? And (3) How can we measure CBIs? The objective in Essay 1 is to develop a better understanding of the conceptual foundation of the CBR. This was accomplished through extensive review of relevant literature, which highlighted the need to consider the CBR as a truly ...


Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan 2009 Melbourne Business School

Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan

Don O'Sullivan

No abstract provided.


Security Issuance And Reits: Implications For Operating Performance And Governance (Dissertation), R. Roark 2009 Boise State University

Security Issuance And Reits: Implications For Operating Performance And Governance (Dissertation), R. Roark

R. Scott Roark

No abstract provided.


Assessing Student Learning Through Effective Academic & Professional Partnerships: The Why, The How, And The Results, Laurence Minsky 2009 Columbia College Chicago

Assessing Student Learning Through Effective Academic & Professional Partnerships: The Why, The How, And The Results, Laurence Minsky

Laurence Minsky

Objective, external feedback can provide the backup academic departments need to “drive” programmatic and institutional improvements. This session will offer successful approaches for recruiting independent professionals and working with them to develop assessment rubrics to objectively measure student learning on programmatic and institutional levels. At the end of the session, participants will be able to (1) identify potential assessors for curriculum and/or program; (2) develop a strategy for identifying and recruiting independent assessors and; (3) generate talking points with instructions to communicate expectations and assessment methods to get usable, valid results and data.


A Review Of “A To Z Guide To American Consumers: Quick Links To Free Demographics”., Laura Carscaddon 2009 Georgia State University

A Review Of “A To Z Guide To American Consumers: Quick Links To Free Demographics”., Laura Carscaddon

Laura Carscaddon

The article reviews the book "A to Z Guide to American Consumers: Quick Links to Free Demographics," by Cheryl Russell.


Strategic Customer Service By John Goodman, William Bleuel 2009 Pepperdine University

Strategic Customer Service By John Goodman, William Bleuel

William H. Bleuel

Graziadio Business Review


Designing And Delivering Compelling Experiences: Insights From The 2008 Democratic National Convention, Sudhir Kale, Robin Pentecost, Natalina Zlatevska 2009 Bond University

Designing And Delivering Compelling Experiences: Insights From The 2008 Democratic National Convention, Sudhir Kale, Robin Pentecost, Natalina Zlatevska

Sudhir H. Kale

Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that need to be incorporated into a compelling experience. Commercial experience providers, not-for-profit organizations, and political entities stand to benefit by integrating these elements in the experiences they provide to their targeted constituencies.

Design/methodology/approach – A qualitative phenomenological case study approach is employed using the 2008 Democratic National Convention as the referent for dissemination of a compelling ...


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