Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, 2019 Universitas Padjadjaran
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida
Library Philosophy and Practice (e-journal)
This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community ...
Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, 2019 California Polytechnic State University, San Luis Obispo
Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, Bekah Marjorie Reed
Agricultural Education and Communication
In January, 2019 the author created a template in Adobe InDesign to input information to be gathered from professors. The intent of the template was to display relevant information to help students learn more about their future faculty: hometown, areas of research, industry/teaching experience, alma maters, among other information (email address, office location, and office phone number). The author then developed questions and emailed all of the faculty and staff in the Agricultural Education and Communication Department along with a request for a headshot from each member. For those who did not have a headshot available to them, or ...
Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, 2019 California Polytechnic State University, San Luis Obispo
Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, Jessica A. Mclin
The following study was performed to determine the effect of planned special events on brand reputation and how they can be used as a tool for relationship building. There is a focus on outlining goals within an organization and identifying key publics that will assist in reaching said goals. The campaign’s focus was to create and publicize a Rosé Pool Party series, an opportunity for the newly reopened Skyview Hotel in Los Alamos, CA to work with and promote the surrounding business community. With scholarly research, the design of the campaign attempts to strategize event marketing to benefit the ...
Social Customer Relationship Management In Rural Commerce: A Study Of Small Businesses In Southern West Virginia, Timothy John Anderson
Doctoral Dissertations and Projects
The limited-resource context in which small businesses operate impedes the ability of the proprietors of small businesses in implementing customer relationship management. Despite the availability of a more cost-effective alternative in the form of social customer relationship management, there is a failure to utilize the practice because of a lack of knowledge of the use of social media platforms for the purposes of customer relationship management. The purpose of this study was to explore the influence that the use of social customer relationship management has on the small businesses located in Southern West Virginia. The study used a qualitative research ...
Tony Yang, 2019 Andrews University
Tony Yang, Tony Yang
A recent Stories of Andrews piece featured Tony Yang, our associate vice president for Marketing & Enrollment Management and chief marketing officer. See the ways God has moved in Tony’s life at andrews.edu/stories
Reputational Considerations Within Prosocial Behavior, 2019 Washington University in St. Louis
Reputational Considerations Within Prosocial Behavior, Rachel Gershon
Arts & Sciences Electronic Theses and Dissertations
Consumers and companies often consider the welfare of others when making decisions. Consumers might spend their money donating to meaningful causes or choose to purchase from socially responsible companies. Companies must also choose whether and how to prioritize behaving Prosocially or “giving back”. One reason that both companies and individuals behave prosocially is to be viewed positively by others, or in other words, to gain charitable credit. In my research, I explore this impression management motivation behind prosocial behavior.
In Chapter one, I show that low-warmth actors are often assumed to lack communal (or other-oriented) intentions, even when acting generously ...
The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, 2019 University of San Diego
The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic
M.A. in Leadership Studies: Capstone Project Papers
Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to ...
Brand Expansion Vs. Strong Consumer Relationships, 2019 Loyola Marymount University
Brand Expansion Vs. Strong Consumer Relationships, Julia Da Motta, Mitchell Hamilton
Brand transgressions are defined as violations of the norms defined by the relationship between the brand and its consumers. In other words, it is when a brand takes an action that goes against what they promised their consumers, or what the consumers expected, based on the repeated interactions between the brand and the consumers. When brands are highly adopted by a very specific group of consumers, these controversial actions might give these consumers the idea that the brand is “cheating” on them, moving away from them and going against the image and personality that the brand has worked so hard ...
The Influence Of Organizational Culture And Conflict On Market Orientation, 2019 Marshall University
The Influence Of Organizational Culture And Conflict On Market Orientation, Rex Evans Mcclure
This study examines the relationship between organizational change initiatives and market orientation. Considering the strategic approach to organizational change, a number of key behavioral variables can be affected, which in turn affect market orientation. Data were collected from 253 mid-level managers in marketing-related positions. The results suggest that convergent change, or classic downsizing, had no significant effect on market orientation or the mediating variables. Change initiatives directed reorienting affected market orientation in a positive way, though mediated by organizational commitment, trust, and internal communication.
Are We There Yet? Racial Diversity In Digital Retail Advertising, 2019 Loyola Marymount University
Are We There Yet? Racial Diversity In Digital Retail Advertising, Riley O'Keefe, Julian Saint Clair
How are African Americans represented in advertisements? Although prior research is very thorough, it focuses almost exclusively on print and broadcast, leaving a significant gap in the literature with respect to diversity in digital advertisements. This focus on print and broadcast media has also left a gap in analysis of advertisements by small businesses who often lack budget for mass media placements. Using a comparative analysis, the authors hypothesize that the representation of African Americans in digital advertisements by large companies will follow the same trends previously found in print and broadcast media, but digital advertisements by smaller companies will ...
An Examination Of The Perception, Role And Impact Of Student-Led Clubs And Organizations On Student Development, Engagement And Success: A Small-Sample Study Of Extreme Users And Extreme Non-Users Using Service Innovation Methods, 2019 University of Tennessee at Chattanooga
An Examination Of The Perception, Role And Impact Of Student-Led Clubs And Organizations On Student Development, Engagement And Success: A Small-Sample Study Of Extreme Users And Extreme Non-Users Using Service Innovation Methods, Bailey Coppedge
The purpose of this study was, first, to research what involvement in student-led clubs and organizations (SLCOs) contributes to student development, engagement, and success. Second, to understand the perceptions that students at the University of Tennessee-Chattanooga have about SLCOs and their impact on the students’ development, engagement, and success. I posed three research questions: 1) What is the perception of SLCOs from the perspective of both uninvolved students and extremely involved students? 2) What drives students to become engaged in SLCOs? 3) What impact does involvement in SLCOs have on students’ development and success? My goal in conducting this research ...
Meaningful Consumption: A Eudaimonic Perspective On The Consumer Pursuit Of Happiness And Well-Being, 2019 University of Nebraska-Lincoln
Meaningful Consumption: A Eudaimonic Perspective On The Consumer Pursuit Of Happiness And Well-Being, Aditya Gupta
Dissertations, Theses, and Student Research from the College of Business
Prior research indicates that consumers often pursue happiness through the market and that their purchase choices can vary depending on how they define happiness. However, while prior research has tended to use a hedonic lens to frame happiness in terms of pleasure, the current investigation is one of the first to use a eudaimonic lens to frame happiness in terms of personal meaning or meaningfulness. The central goal of this dissertation, therefore, is to arrive at a stronger understanding of eudaimonic consumption. In this regard, findings from six experimental studies reveal that eudaimonic consumption differs from hedonic consumption on a ...
Cross Cultural Comparison Of Factors Driving Luxury Consumption, 2019 University of Arkansas, Fayetteville
Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams
Apparel Merchandising and Product Development Undergraduate Honors Theses
The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the attitudinal ...
A Proposal And Potential Use-Case For The Transition From Gig City To Smart City, 2019 University of Tennessee at Chattanooga
A Proposal And Potential Use-Case For The Transition From Gig City To Smart City, Andrew Cox
Over the past decade, smart city concepts have been gaining attention from scholars, practitioners, and policy-makers in both developed and developing nations. A recent proliferation of publications has involved a multitude of disciplines, but have focused almost entirely on the potential for smart cities to change the way cities are managed, operated, and planned. However, there has been little published on the tangible benefits of a specific smart city initiative, nor many use-case studies following smart city initiatives. This paper aims to propose a transition from Gig City to smart city via technological advancement in the form of ICT to ...
Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+, 2019 East Tennessee State University
Beyond The Castle: An Analysis Of The Strategic Implications Of Disney+, Jordan Sturgill
Undergraduate Honors Theses
The Walt Disney Company has been incomparably successful in a wide array of product and experience markets. In the fall of 2019, Disney will launch a new branded streaming service, Disney+. This research will examine and analyze, by means of SWOT and PEST analyses, the marketing strategy and managerial implications for Disney+ as well as the internal and external conditions facing the company that may affect, either directly or indirectly, the platform’s success.
Ecocar Mobility Challenge Communications Plan, 2019 University of Tennessee, Knoxville
Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers
Chancellor’s Honors Program Projects
No abstract provided.
The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, 2019 University of Tennessee, Knoxville
The Next Generation: Looking At Utk Students’ Potential Future Engagement With Gsmnp, Layla Marie Mosadegh
Chancellor’s Honors Program Projects
No abstract provided.
"Can I Work With Your Group?" Assessing Preferences Among The Washington University In St. Louis Undergraduate Community Towards International Students In Classroom Group Formation, 2019 Washington University in St. Louis
"Can I Work With Your Group?" Assessing Preferences Among The Washington University In St. Louis Undergraduate Community Towards International Students In Classroom Group Formation, Marisa Ippolito, Aneesha Bandarpalle, Hank Michalski
Senior Honors Papers / Undergraduate Theses
Group formation is an integral component of the contemporary higher education experience. This begs the question of how students form groups: which aspects are most important, and what determines people’s preferences for group members. Specific incidents have indicated that some students, particularly international students, are not sure if they will be welcome when asking to join a class group. In this study, undergraduate business students were surveyed to understand their preferences when selecting group members, using conjoint analysis to analyze the results. Overall, (i) results show that the most important factor for people’s preferences is if a potential ...
2019 May, 2019 Morehead State University
2019 May, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archives, 1961 to the Present
Press releases for May of 2019.
You Might Just Surprise Yourself: When Will Consumers Purchase A Surprise Product As A Self-Gift?, 2019 University at Albany, State University of New York
You Might Just Surprise Yourself: When Will Consumers Purchase A Surprise Product As A Self-Gift?, Kelly Morrow
Consumers are becoming increasingly self-oriented in their purchase and consumption behaviors. Self-gifts have proliferated on the market, especially self-gifts that contain an element of surprise, which can be seen with the rise in popularity of subscription boxes. Surprise has been found to enhance the function of self-gifts, but it can also result in post-purchase regret if the surprise did not meet consumer expectations. Typically, individuals consume self-gifts as forms of indulgences, rewards, and as mood-regulatory devices. Based on these findings, this paper examines the relationship between three mood conditions (positive, neutral, and negative) and consumers’ likeliness to purchase a surprise ...