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Panel 10. Paper 10.3: A Multi-Layered Rural Settlement Resisting To Sustain The Rural Habitat: Gaziköy, Turkey, NIHAN BULUT, TUGCE YURUK, SERA NAZ ERSOY, AYSE GULIZ BILGIN ALTINOZ, OZGUN OZCAKIR, MELTEM CETINER 2019 Middle East Technical University

Panel 10. Paper 10.3: A Multi-Layered Rural Settlement Resisting To Sustain The Rural Habitat: Gaziköy, Turkey, Nihan Bulut, Tugce Yuruk, Sera Naz Ersoy, Ayse Guliz Bilgin Altinoz, Ozgun Ozcakir, Meltem Cetiner

Rural Heritage - Landscapes and Beyond / PATRIMOINE RURAL: Paysages et au-delà

The most important features of rural settlements are the fertile agricultural lands satisfying needs of people, the connections with the regional transportation network and proximity to natural resources such as water and fresh air. These features are important for the continuation of rural life and Gazikoy, which is known as Ganos in ancient period, has always been a rural settlement since antiquity because of them.

Throughout time, Gaziköy (Ganos) in Thrace was inhabited by different cultures. The inhabitation in the village continued all through the Hellenistic, Roman, Byzantine and Ottoman periods. The Gaziköy (Ganos) which had a Rum (Ottoman-Greek) population ...


Panel 10 Rural Heritage Places In Turkey: Different Contexts | Diverse Issues | Distinct Responses, AYSE GULIZ BILGIN ALTINOZ, OZGUN OZCAKIR 2019 Middle East Technical University

Panel 10 Rural Heritage Places In Turkey: Different Contexts | Diverse Issues | Distinct Responses, Ayse Guliz Bilgin Altinoz, Ozgun Ozcakir

Rural Heritage - Landscapes and Beyond / PATRIMOINE RURAL: Paysages et au-delà

Rural heritage places are social, cultural, economic and natural environments shaped according to the habitat in which they are located. Thus, they are unique places where people and natural environment are in constant interaction. However, rural heritage places in Turkey, face with various problems similar to those in the world such as depopulation, changes in policies for agricultural production and excessive cultural tourism.

In the panel; complex physical, social and economic structure of rural heritage places and the problems that they are faced with today will be discussed with reference to three different villages from different regions of Turkey. The ...


Hayfa El Mansur, Nappily Ever After (2018): Chasing Perfection, Lena Cavusoglu 2019 Portland State University

Hayfa El Mansur, Nappily Ever After (2018): Chasing Perfection, Lena Cavusoglu

Markets, Globalization & Development Review

2018 Netflix movie Nappily Ever After voices the relationship of Black women with their natural hair and try to free them from the white beauty ideals imposed by the modern culture. By delving into historical connotations, this film review aims to understand how and why stereotypical narratives about African-American beauty and hair exist in media and shows the societal and psychological consequences of underrepresentation.


At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan 2019 Kent State University

At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan

Markets, Globalization & Development Review

This article analyzes a recently emerging halal market in Turkey and illuminates how discursive strategies foster the halal movement in an Islamic culture, and in a neoliberal economy. By exploring websites of the Turkish halal regulatory institutions and employing critical discourse analysis of the media materials, I demonstrate how Islamic actors (halal certification institutions and businesses) adapt, appropriate, and contest different discursive strategies to achieve legitimacy, to compete for distinction and to acquire power in a newly emerging and fiercely competitive, yet a globally defined field in a national economy. The discursive contestations of the actors shaped by the ambivalent ...


The Introduction Of The Philosophy Of Sufficiency Economy And Its Application To Consumer Context, Sasawan Heingraj, Suwakitti Amornpan 2019 University of Texas Rio Grande Valley

The Introduction Of The Philosophy Of Sufficiency Economy And Its Application To Consumer Context, Sasawan Heingraj, Suwakitti Amornpan

Markets, Globalization & Development Review

Thailand was one of the potential causes of the 1997 East Asian economic recession due to its lack of readiness in dealing with globalization. In fact, globalization can generate double-edged effects on a country’s economic condition. While it can mitigate global inequality and poverty, it can also be considered as the determinant of trade imbalances, income inequality, and deterioration of natural resources. In order to enhance a balanced and sustainable development at society and country level, we believe that the well-being of each individual should be taken into consideration. This article introduces the concept of Philosophy of Sufficiency Economy ...


Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin 2019 Izmir University of Economics

Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

Fashion industry is one of the prominent industries in the world with critical negative impacts on the social and ecological environments. It constitutes a very complex and fragmented industry. The currently dominant model of "fast fashion," fulfills the desires of consumers who aspire to wear luxury fashion brands but cannot afford them, by offering them similar styles at affordable prices. However, the main principles of fast fashion, which are speed, affordability, change, disposable trends and aesthetic fads, contradict with sustainability goals and principles. Luxury fashion, on the other hand, emphasizes longevity, durability, authenticity, craftsmanship and quality, and can therefore be ...


“Got Water?” The Effects Of Globalized Agribusiness On Consumers’ Access To Water Sources, Lorena Garcia-Ramon 2019 University of Texas Rio Grande Valley

“Got Water?” The Effects Of Globalized Agribusiness On Consumers’ Access To Water Sources, Lorena Garcia-Ramon

Markets, Globalization & Development Review

This paper conceptually examines the consequences of globalized industrial agriculture on consumers’ access to clean water sources. It identifies the historical conditioners that allowed contemporary agribusiness corporations to gain the influence they currently hold over global water consumption, and it discusses the struggles that consumers face without access to clean water. The paper makes an original contribution by shifting the focus from the fact that vulnerable consumers do not have access to clean water to the reasons why they do not have access. It is suggested that water conservation strategies should not only be implemented at the consumer level, but ...


More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia 2019 University of Texas Rio Grande Valley

More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.


Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard 2019 Brigham Young University

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.


Consequences Of Customer Powerlessness: Secondary Control, Matthew Bunker, A. Dwayne Ball 2019 University of Northern Iowa

Consequences Of Customer Powerlessness: Secondary Control, Matthew Bunker, A. Dwayne Ball

Matthew P. Bunker

This research investigated the consequences of powerlessness when consumers experience service failure with a company that has high-exit barriers. The specific consequences investigated were three types of secondary control, which are grudge-holding, avoidance (predictive avoidance), and retaliation desire. These secondary control coping strategies highlight consumers’ ability to control their personal behaviors and thoughts, even when they cannot completely control the outcomes of a situation. A qualitative study, followed by a scenario-based survey and structural equation model, suggest that the primary direct consequences of powerlessness in commercial relationships are grudge-holding and predictive avoidance, and that both predictive avoidance and a desire ...


Causes And Consequences Of Grudge-Holding In Service Relationships, Matthew P. Bunker, Dwayne Ball 2019 University of Northern Iowa

Causes And Consequences Of Grudge-Holding In Service Relationships, Matthew P. Bunker, Dwayne Ball

Matthew P. Bunker

Purpose – The purpose of this paper is to place grudge-holding as a theoretical construct, measure it, and empirically place it in a nomological net and, additionally to discuss the consequences of grudge-holding in this research.

Design/methodology/approach – A 2 × 2 scenario-based experiment was performed using 320 subjects, approximately 80 people per condition. The size of the exit barrier (high/low) and the effectiveness of the service recovery (good/poor) were varied between each scenario to determine changes in grudge-holding.

Findings – Some consequences of grudge-holding are retaliation desire and communication avoidance. Although trust was tested in this research, and is ...


Sustaining Agricultural Producers Through Direct Marketing Of Processed Foods, Craig A. Chase, Jill Weber, Kamyar Enshayan 2019 Iowa State University

Sustaining Agricultural Producers Through Direct Marketing Of Processed Foods, Craig A. Chase, Jill Weber, Kamyar Enshayan

Kamyar Enshayan

Farmers who want to grow specialty crops need to cultivate different marketing skills. They also need information about the profitability of producing raw foods and processed products.


Proceedings Of The Global Conference On Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci 2019 University of South Florida Sarasota-Manatee

Proceedings Of The Global Conference On Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci

ANAHEI Publishing

This is the second volume of the Global Conference on Business and Economics Proceedings Series.

Association of North America Higher Education International (ANAHEI.org) is a non-profit organization that aims to connect academicians worldwide. ANAHEI produces academic conferences around the world. The proceedings and the books generated from these conferences are published by ANAHEI Publishing in association with University of South Florida at USF ScholarCommons as open access format. All publications of ANAHEI are licensed with Creative Commons 4.0. We encourage you to share and cite these resources freely. To learn more about ANAHEI, please visit anahei.org. To ...


Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci 2019 University of South Florida Sarasota-Manatee

Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci

ANAHEI Publishing

This is the second volume of the Advances in Global Business and Economics Book Series. This volume has the following parts:

  • Part 1: Accounting
  • Part 2: Consumer Behavior
  • Part 3: Corporate Finance & Governance
  • Part 4: Economics
  • Part 5: Education & Training
  • Part 6: Environmental Issues/Sustainability & Green Tourism
  • Part 7: Finance & Banking
  • Part 8: Food and Beverage Management
  • Part 9: Hospitality & Tourism/Smart Tourism
  • Part 10: Human Resource Management
  • Part 11: Innovation & Entrepreneurship
  • Part 12: International Trade
  • Part 13: Leisure Management
  • Part 14: Management
  • Part 15: Social Science Studies
  • Part 16: Technology/E-Business/Social Media

ISBN: 978-1-7321275-5-5


An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan 2019 Liberty University

An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan

Doctoral Dissertations and Projects

This research study was a qualitative, multiple case study on how the implementation of good marketing techniques impacts the sustainability of microenterprises. This is a replicative extension study of prior research that revealed a theme of “promotional activities” correlating to microenterprise sustainability beyond two years (Haynes, 2017). This research extended the prior study by significantly increasing the number of participants (from six to forty), providing heterogeneity regarding lines of business, expanding to a new geography (the Upstate of South Carolina), focusing exquisitely on marketing techniques (as defined by the classical Marketing Mix), and defining sustainability by using both an accepted ...


Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey 2019 Boise State University

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Jose Guillermo "Memo" Cordova Silva

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social ...


Summary: Economic Return Of Nation Brands, David J. Reibstein 2019 University of Pennsylvania

Summary: Economic Return Of Nation Brands, David J. Reibstein

Wharton PPI B-School for Public Policy Seminar Summaries

It is generally considered good business practice for a company to invest in its brand. A positive brand image typically results in a more loyal customer base and an overall increase in profit. Likewise, nations have brands, and the reputation of a country has an economic impact on its gross domestic product (GDP).


Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat 2019 Kocaeli University

Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat

Journal of Global Business Insights

This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420). Multiple regression analysis determined the effect of the factors on YouTube advertising value, and simple regression analysis determined the effect of its value on purchasing intention and ANOVA test was run to determine the differences of demographic groups via YouTube ads value. The findings indicated that informativeness and entertainment and trendiness had a positive effect on YouTube advertising value; however, irritation had a negative effect. In addition, the findings ...


The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response, Ana Isabel Rodríguez-Escudero, Pilar Carbonell, Pablo Moreno-Albaladejo 2019 University of Valladolid

The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response, Ana Isabel Rodríguez-Escudero, Pilar Carbonell, Pablo Moreno-Albaladejo

Journal of Applied Packaging Research

The research purpose is to develop a better understanding on how two claim characteristics, surface size and distance-to-center, affect customers’ attention and emotional responses.The study is based on information obtained from 42 shoppers from a retail chain in Great Britain. Visual attention is measured using an eye-tracking methodology and customers’ emotions by electrodermal activity (EDA), a common indicator of autonomic nervous system (ANS). Our research reveals that, for claims located close to the center of the label, increases in surface size compensate for the attention loss associated with moving the claim further off the center. However, for peripheral product ...


Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, sri dewi setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4 2019 universitas padjadjaran

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the ...


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