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Linda Welters And Abby Lillethun, Fashion History: A Global View (2018), Zeynep Ozdamar-Ertekin 2019 Izmir University of Economics

Linda Welters And Abby Lillethun, Fashion History: A Global View (2018), Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

No abstract provided.


Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin 2019 Izmir University of Economics

Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

Fashion industry is one of the prominent industries in the world with critical negative impacts on the social and ecological environments. It constitutes a very complex and fragmented industry. The currently dominant model of "fast fashion," fulfills the desires of consumers who aspire to wear luxury fashion brands but cannot afford them, by offering them similar styles at affordable prices. However, the main principles of fast fashion, which are speed, affordability, change, disposable trends and aesthetic fads, contradict with sustainability goals and principles. Luxury fashion, on the other hand, emphasizes longevity, durability, authenticity, craftsmanship and quality, and can therefore be ...


Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, sri dewi setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4 2019 universitas padjadjaran

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the ...


Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock 2019 University of Arkansas, Fayetteville

Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties. As the seriousness of the issue increases, companies and scholars suggest that consumer education and awareness may reduce the impact of counterfeit manufacturing.

Recently, the luxury goods industry has become one market that is highly affected by counterfeiting, due to their popularity with consumers (Phau, Teah, & Lee 2009). Based on a thorough analysis of literature, many factors have been examined that influence consumers’ attitudes and purchasing intentions towards luxury counterfeits. Results show that ...


Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida 2019 Universitas Padjadjaran

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community ...


Developing A Scale To Measure Problems In Finding A Good Fit, Eonyou Shin, Te-Lin Chung, Mary Lynn Damhorst, Daniel W. Russell 2019 Virginia Tech

Developing A Scale To Measure Problems In Finding A Good Fit, Eonyou Shin, Te-Lin Chung, Mary Lynn Damhorst, Daniel W. Russell

Daniel W. Russell

The purpose of this study was to develop a scale for measuring perceived PFGF. This research conceptualized problems of finding a good fit (PFGF) as a consumer's generalized perception of fit problems based on prior experience with physical, aesthetic, and functional aspects of clothing. Scale development took place through item generation, preliminary tests of reliability and validity, and final scale validation. This study contributes to the literature of consumer fit perceptions by developing a scale to assess perceived PFGF that may be a key factor influencing multiple apparel shopping behaviors, such as returning unsatisfactory products and online shopping conversion ...


The Economics Of Fashion: Do Newcomers To The Industry Have A Chance?, Maha Mian 2019 Union College - Schenectady, NY

The Economics Of Fashion: Do Newcomers To The Industry Have A Chance?, Maha Mian

Honors Theses

New York, Paris, London, and Milan have long established themselves as fashion capitals of the world. These cities have become cluster economies with numerous connections, resources, and buyers close at hand. For this reason, firms often establish themselves in these cities to take full advantage of cluster economies and increase their chances of survival. Thus, a large number of leading international fashion firms reside in these cities. This thesis uses the finances and international market presence of these fashion companies as benchmark values for what it means for another company to be “successful” at becoming a major player in the ...


Examination Of Two Decades In Used Clothing Trade: The Case Of The United States And Selected Developed Economies, Youngji Lee, Ling Zhang, Elena E. Karpova 2019 Iowa State University

Examination Of Two Decades In Used Clothing Trade: The Case Of The United States And Selected Developed Economies, Youngji Lee, Ling Zhang, Elena E. Karpova

Ling Zhang

This research examined two decades of the U.S. used clothing exports to the world. All countries (209) were classified into four groups based on the level of economic development. Between 1996 and 2012, U.S. used clothing exports shifted away from low-income economies to high-income economies. For the first time, our research demonstrated that the majority of used clothing discarded by American consumers is exported to high-income economies instead of poorest nations of the world. Next, used clothing exports and imports by volume and value in seven high-income countries were analyzed. The high-income countries not only exported but also ...


Eternal Perspective: Synthesis Of Faith And Digital Printing In Creative Apparel Design, Augusta Overy, Ling Zhang 2019 Central Michigan University

Eternal Perspective: Synthesis Of Faith And Digital Printing In Creative Apparel Design, Augusta Overy, Ling Zhang

Ling Zhang

This apparel design collection combines origami techniques and digital printing to create an inspiring and faith-filled line entitled Eternal Perspective. The line was inspired by the designer's faith and the importance of always maintaining an eternal perspective. Flat patterning techniques were used to create origami garments which fold into a vortex, spiral, and diagonal stair steps in the completed garments. Two different digital prints were inspired by eternal ideas represented by images which were modified in Adobe Photoshop. The main print motif used is an altered image of stained glass windows on the San Diego LDS temple. A sunflower ...


From Chinese Painting To Wearable Art: The Development Of Wearable Art Design Process Model And Evaluation Methods For Wearable Art Designers, Ling Zhang, Brent Holland, Eulanda Sanders 2019 Central Michigan University

From Chinese Painting To Wearable Art: The Development Of Wearable Art Design Process Model And Evaluation Methods For Wearable Art Designers, Ling Zhang, Brent Holland, Eulanda Sanders

Ling Zhang

Applying design process model as the framework during the creative process facilitates documenting the process in a method easy to interpret and replicate for other wearable artists or designers. Thus, the purpose of this research were to: (a) fuse the techniques of Chinese painting and art philosophy with contemporary garment silhouettes to create three lines of wearable art that are inspired by the three most prominent motifs found in Dafang Zhang’s (the researcher/designer’s father) Xie Yi painting, (b) propose a model outlining a design system for creating wearable art useful to other designers and artists based on ...


Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen 2019 University of Nebraska-Lincoln

Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

The rise of voice technologies has changed the way individuals complete tasks and interact with their devices. Retail companies are now offering voice features to shop for products, but there is a gap in literature about consumers’ acceptance of using voice technology to make purchases. Previous studies have compared the different brands of voice technologies, investigated privacy issues, or explained the acceptance of voice technology. Millennials’ acceptance and shopping through voice technologies have not been researched before. Kääriä (2017) calls for future studies to focus on voice technologies, since the technology is constantly improving, and new forms are entering the ...


Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams 2019 University of Arkansas, Fayetteville

Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams

Apparel Merchandising and Product Development Undergraduate Honors Theses

The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the attitudinal ...


Asian Luxury Retail Is Human, Stéphane J.G. Girod 2019 Singapore Management University

Asian Luxury Retail Is Human, Stéphane J.G. Girod

Asian Management Insights

Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten at around 25 percent of the total market by 2025.1Farfetch was bracing itself for this plateau when it clinched a partnership with Chanel in 2018. Their goal is to become the leading luxury retail operating system.


An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza 2019 University of Arkansas, Fayetteville

An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza

Theses and Dissertations

With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping ...


Fashion Merchandising: An Augmented Reality, Naeha A. Sayed 2019 The Graduate Center, City University of New York

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

All Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the ...


The Casual Dress Of The 1950s Woman And The Casual Dress Of Today's Woman, Joanna Woolsey 2019 Liberty University

The Casual Dress Of The 1950s Woman And The Casual Dress Of Today's Woman, Joanna Woolsey

Senior Honors Theses

The casual dress of American women has changed dramatically from the 1950s to the present. In the 1950s, the style was undeniably feminine, with fitted waists and full skirts ending below the knee. The style of young women today has become significantly more casual and androgynous, with pants and leggings taking prevalence in casual wear. The style of dresses has also changed significantly, as has the standard of modesty. This work will discuss and evaluate the changes in casual dress from the 1950s to the present, including the influences on style in both time periods. The change from only wearing ...


The Existence Of Social Media As A Promotional Media In The Hijab Image Revolution In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida 2019 Universitas Padjadjaran

The Existence Of Social Media As A Promotional Media In The Hijab Image Revolution In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research purposed to in-depth analyzing about the existence of social media as promotional media in the hijab image revolution in Indonesia, to examine it’s cause and give the picture of hijab image in Indonesia. This research is conducted with qualitative approach and case study method. The result showed that social media increasingly exist in promoting Muslim fashion, because of the changed in Muslim consumers who are more religious but also more intense using social media. Hijab image revolution was encouraged by the communities and role models who emigrated (hijrah). Hijab image became diverse, characterized self identity, and the ...


Transparent Communication Effectiveness: Consumer Attitudes Towards Luxury Brands, Madison Moye 2019 University of Colorado, Boulder

Transparent Communication Effectiveness: Consumer Attitudes Towards Luxury Brands, Madison Moye

Advertising, Public Relations & Media Design Undergraduate Honors Theses

This study proposed and tested a model of transparent communication effectiveness on luxury brands. The term, luxury brand, can be defined into two categories: enduring and ephemeral. This study analyzes one brand, Hermès, and places the brand into the two categories as well as implementing strategies of transparency. Testing if Hermès as an enduring brand with transparency could elicit positive results. This study employed a 2 (transparency vs. no transparency) x 2 (enduring vs. ephemeral) factorial experiment, where it tested consumer’s attitudes towards these conditions. The results of this experiment did not support the hypothesized model; however ...


Consumer Preferences On Cotton, Zoe Luiz, Dana Koretz Kent State University 2019 Kent State University

Consumer Preferences On Cotton, Zoe Luiz, Dana Koretz Kent State University

Undergraduate Research Symposium

MERCH: This research looks into why cotton has lost its favorable spot as the number one fabric. To do this, we studied background literature on the subject, analyzed content collected from web comments, and conducted our own research. We found that consumers still view cotton favorably, but they simply no longer care about the fabric make-up of their garments. Although consumers associate cotton with positive attributes, they are not paying attention to the fibers that go into the clothes they wear at the time of making the buying decision. Consumers also found synthetic fibers to be very innovative, especially in ...


From Cradle To Grave: Apparel Product Life Cycle, Kyra Rogers, Nicole Schnabel 2019 Kent State University

From Cradle To Grave: Apparel Product Life Cycle, Kyra Rogers, Nicole Schnabel

Undergraduate Research Symposium

MERCH

There are many factors that go into the apparel life cycle and both manufacturers and consumers contribute to the effects that the apparel industry has on the environment. In order to strike change and better the environmental impacts from the apparel industry it is important to study what is directly affecting the environment and who has a larger impact, the consumers or manufacturers? Manufacturers have a large part due to their large facilities and mass amounts of products they are creating every day, but also once the products are purchased by consumers every small act is multiplied by millions ...


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