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An Empirical Study On The Factors Influencing International Marketing Strategy Development Among Successful Exporters In Australia, Ricky Yue-Mun Tang 2011 Southern Cross University

An Empirical Study On The Factors Influencing International Marketing Strategy Development Among Successful Exporters In Australia, Ricky Yue-Mun Tang

Theses

The development of international marketing strategy is fundamental to the success of any business attempting to market their products and/or services overseas. There are many factors, both internal and external that impact on the decisions in the development of international marketing strategy. This research will examine the international marketing strategy practices of successful Australian exporters; investigate what factors these businesses consider and how these factors are related to the effectiveness of the strategy development decisions.

Hence, the objective of this study is to explore the research problem relating to determining the factors considered by Australian successful exporters in developing ...


Financing Maine’S Food Enterprises, Ron Phillips 2011 Coastal Enterprises, Inc. (CEI)

Financing Maine’S Food Enterprises, Ron Phillips

Maine Policy Review

There is a need to rebuild and retool the food system as the emphasis turns to more local and regional approaches. There is an abundance of social capital to make this happen and more and more financial capital. Ron Phillips provides an overview of the various ways Maine’s food-production and processing enterprises are financed and the critical components needed for financing to be secured. Two small businesses are profiled: MOO Milk, an organic dairy cooperative, and Look’s Gourmet Food of Washington County.


Local And Regional Food Systems: A Usda Priority, Virginia Manuel 2011 USDA Rural Development

Local And Regional Food Systems: A Usda Priority, Virginia Manuel

Maine Policy Review

Virginia Manuel gives examples of innovative Maine food production, distribution and processing projects and businesses and the ways USDA rural development is financing them.


Micmac Farms: From Community Garden To Four-Season Farm And Retail Outlet, Jane Caulfield 2011 Aroostook Band of Micmacs

Micmac Farms: From Community Garden To Four-Season Farm And Retail Outlet, Jane Caulfield

Maine Policy Review

This short case study describes how Maine’s Micmac tribe is developing “Micmac Farms” from a community garden to a four-season agricultural business.


New Foods For Thought: Maine Food Producers Add Value Through Innovation, Betsy Bieman 2011 Maine Technology Institute

New Foods For Thought: Maine Food Producers Add Value Through Innovation, Betsy Bieman

Maine Policy Review

This short article discusses how the Maine Technology Institute (MTI) is contributing to the state’s value-added food cluster.


Crown O’Maine Organic Cooperative, Leah Cook 2011 Crown O'Maine Organic Coperative

Crown O’Maine Organic Cooperative, Leah Cook

Maine Policy Review

The article describes how Crown O’Maine Organic Cooperative has grown from a small venture marketing one Aroostook County family farm’s potatoes to a statewide distribution company for organic foods


The Renaissance Of A Food-Based Economy In Skowhegan, Amber Lambke 2011 Maine Grain Alliance

The Renaissance Of A Food-Based Economy In Skowhegan, Amber Lambke

Maine Policy Review

This case study discusses the example of Skowhegan, Maine, which is seeing the rebirth of a local food-based economy, focused on the development of a local grist mill and farmer’s market


Unity Food Hub: Creating New Opportunities For Local Farms, Michael Gold 2011 Maine Farmland Trust

Unity Food Hub: Creating New Opportunities For Local Farms, Michael Gold

Maine Policy Review

Unity, Maine, as described in this case study, has grown into a “food hub,” as defined by the USDA. With support from the Maine Farmland Trust, a number of local development options are being explored.


Maine’S Connected Food System: On The Web And Online, Barbara Ives, Sam Merrill 2011 University of Southern Maine

Maine’S Connected Food System: On The Web And Online, Barbara Ives, Sam Merrill

Maine Policy Review

The authors of this case study discuss how modern communications via the internet are expanding opportunities in Maine’s food system, ranging from consumers’ buying clubs to food resource maps to “Maine Ag Trader,” a website that enables producers and consumers to connect and find what they need.


Seafood Pies With A Social Purpose, Jeff Johnson 2011 Cobscook Bay Company

Seafood Pies With A Social Purpose, Jeff Johnson

Maine Policy Review

This case study profiles a value-added food production company that uses sustainably-harvested Maine seafood and locally-grown vegetables to make frozen seafood pies. Located in Maine’s poorest county, Washington, the Cobscook Bay Company donates 25 percent of its profits to a local education initiative.


The Business Model In Practice And Its Implications For Entrepreneurship Research, Gerard GEORGE, Adam J. BOCK 2011 Singapore Management University

The Business Model In Practice And Its Implications For Entrepreneurship Research, Gerard George, Adam J. Bock

Research Collection Lee Kong Chian School Of Business

While the term 'business model' has gained widespread use in the practice community, the academic literature on this topic is fragmented and confounded by inconsistent definitions and construct boundaries. In this study, we review prior research and reframe the business model with an entrepreneurial lens. We report on a discourse analysis of 151 surveys of practicing managers to better understand their conceptualization of a business model. We find that the underlying dimensions of the business model are resource structure, transactive structure, and value structure, and discuss the nature and implications of dimensional dominance for firm characteristics and behavior. These findings ...


Entrepreneurial Marketing Strategies, Brand Distinctiveness, And Small Business Success, Ann Marie Fiore, Linda S. Niehm, Jessica L. Hurst, Jihyeong Son, Amrut Sadachar 2011 Iowa State University

Entrepreneurial Marketing Strategies, Brand Distinctiveness, And Small Business Success, Ann Marie Fiore, Linda S. Niehm, Jessica L. Hurst, Jihyeong Son, Amrut Sadachar

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success.


Marketing Strategies Of Successful Rural Iowa Retail Businesses, Melissa Lynne Jakubauskas, Hui-Siang Tan, Linda S. Niehm, Ann Marie Fiore 2011 Iowa State University

Marketing Strategies Of Successful Rural Iowa Retail Businesses, Melissa Lynne Jakubauskas, Hui-Siang Tan, Linda S. Niehm, Ann Marie Fiore

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

An exploratory study was conducted to examine the innovative marketing and business strategies used by small retail and service firms and their relationship to business success.


Tropical Salvage: From Recession To Expansion, Scott Marshall, Lisa Peifer, Erin Ferrigno 2011 Portland State University

Tropical Salvage: From Recession To Expansion, Scott Marshall, Lisa Peifer, Erin Ferrigno

Business Faculty Publications and Presentations

Tim O’Brien, founder of Tropical Salvage, was preparing for another warehouse clearance sale of his unique, handcrafted hardwood furniture. It had been an enormously challenging year and it was important to reduce inventory before the next container arrived from Indonesia. The market for fine furniture had begun to decline steadily in early 2008 following the stock market crash of the prior September. The company survived a difficult period, but not without suffering a decline in sales. O’Brien had spent ten years building a sustainable business model based on environmental stewardship, worker empowerment and unique, high quality product. As ...


Burgerville: Sustainability And Sourcing In A Qsr Supply Chain, Darrell Brown, Phil Berko, Patrick Dedrick, Brie Hilliard, Joshua Pfleeger 2011 Portland State University

Burgerville: Sustainability And Sourcing In A Qsr Supply Chain, Darrell Brown, Phil Berko, Patrick Dedrick, Brie Hilliard, Joshua Pfleeger

Business Faculty Publications and Presentations

Jack Graves is considering buying chicken. More precisely, Jack is considering where to buy chicken. He needs to make a recommendation to the purchasing team soon, and the decision is complicated. Jack is a long-time employee of the Burgerville restaurant chain, a quick-serve restaurant chain in the Northwest USA. Burgerville prides itself in being true to its long-held values while maintaining profitability and growth. Graves’ primary job at Burgerville is to assure that the company’s values are embedded in all its actions, including its relationships to its supply chain. His current concern is the dilemma of which values to ...


New England Journal Of Entrepreneurship, Spring 2011, 2011 Sacred Heart University

New England Journal Of Entrepreneurship, Spring 2011

New England Journal of Entrepreneurship

No abstract provided.


From The Editors, Herbert Sherman, Joshua Shuart, Laurence Weinstein 2011 Long Island University

From The Editors, Herbert Sherman, Joshua Shuart, Laurence Weinstein

New England Journal of Entrepreneurship

No abstract provided.


Corporate Parents, Initial Legitimacy, And Resource Acquisition In Small And Medium Firms: An Empirical Examination, Gregory Murphy, Neil M. Tocher 2011 Idaho State University

Corporate Parents, Initial Legitimacy, And Resource Acquisition In Small And Medium Firms: An Empirical Examination, Gregory Murphy, Neil M. Tocher

New England Journal of Entrepreneurship

Small and medium enterprises (SMEs) commonly struggle to acquire needed financial, human, and technological resources. The above being stated, recent scholarly research argues that SMEs that are able to successfully navigate the legitimacy threshold are better able to gather the resources they need to survive and grow. This article provides an empirical test of that claim by examining whether the presence of a corporate parent positively influences SME resource acquisition. Results of the study show that SMEs with corporate parents, when compared to like-sized independent SMEs, have higher credit scores, have more complete management teams, use more computers, and are ...


The Effects Of Entrepreneurial Orientation And Commitment To Objectives On Performance, Mark Simon, Chanel Stachel, Jeffrey G. Covin 2011 Oakland University

The Effects Of Entrepreneurial Orientation And Commitment To Objectives On Performance, Mark Simon, Chanel Stachel, Jeffrey G. Covin

New England Journal of Entrepreneurship

The relationship between entrepreneurial orientation (EO) and performance is often moderated by different factors. Specifically, scholars have called for research examining whether commitment to long-term objectives improves EO’s effectiveness, believing that commitment may help firms overcome obstacles associated with EO. In response, we collected survey data from executives in 126 small, high-technology firms, and found that EO and commitment to objectives enhanced sales growth. In addition, the study determined that commitment to objectives was associated with greater increased sales growth of companies high in EO, as compared to those low in EO.


Founder Characteristics And Legitimacy-Seeking Behaviors, John T. Perry, Gaylen N. Chandler, Xin Yao, Timothy L. Pett 2011 Wichita State University

Founder Characteristics And Legitimacy-Seeking Behaviors, John T. Perry, Gaylen N. Chandler, Xin Yao, Timothy L. Pett

New England Journal of Entrepreneurship

The entrepreneur’s experience, personality, and values affect the entrepreneur’s behaviors and decisions (Chrisman, Bauerschmidt, and Hofer 1998). Past research results show that (1) more experienced new venture founders have a greater likelihood of leading their ventures to early success than less experienced founders (Delmar and Shane 2006) and (2) founders who engage in legitimacy-seeking behaviors have a greater likelihood of leading their ventures to early success than founders who do not do so (Tornikoski and Newbert 2007). We propose that more experienced founders understand the importance of obtaining legitimacy for their ventures and therefore will engage in more ...


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