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The Prosperity Paradox, A Review, Ryan Stenquist 2019 Brigham Young University

The Prosperity Paradox, A Review, Ryan Stenquist

Marriott Student Review

No abstract provided.


"Flourish" By Martin Seligman, A Review, Sarah J. Cummings 2019 Brigham Young University

"Flourish" By Martin Seligman, A Review, Sarah J. Cummings

Marriott Student Review

In my MCOM 320 class we had to do a book report. I chose a book called "Flourish" because it interested me. Little did I know how much it would end up helping me during my college experience.


Nine Things Successful People Do Differently, A Review, Ben Randle 2019 Brigham Young University

Nine Things Successful People Do Differently, A Review, Ben Randle

Marriott Student Review

“Nine Things Successful People Do Differently” by Heidi Grant Halvorson is a short informational business book that cuts right to the chase. Halvorson successfully synthesizes different behavioral research studies to offer tips on exactly what her title describes: things successful people do differently.


Podcast Spotlight: Noella Moshi And Misan Rewane On Wave, Mark Sherman 2019 Brigham Young University

Podcast Spotlight: Noella Moshi And Misan Rewane On Wave, Mark Sherman

Marriott Student Review

No abstract provided.


Buzzwords, Ryan Stenquist 2019 BYU Marriott School of Business

Buzzwords, Ryan Stenquist

Marriott Student Review

No abstract provided.


Editor's Letter, Marianna Richardson 2019 Brigham Young University

Editor's Letter, Marianna Richardson

Marriott Student Review

No abstract provided.


Student Athletes: A Scholarship Is Not Enough, Hunter Vance 2019 BYU Marriott School of Business

Student Athletes: A Scholarship Is Not Enough, Hunter Vance

Marriott Student Review

No abstract provided.


Does Spotify Really Hurt Artists?, Daniel Witt 2019 Brigham Young University

Does Spotify Really Hurt Artists?, Daniel Witt

Marriott Student Review

For years, members of the music industry have debated whether music streaming services like Spotify help or hurt artists. This article explores the pros and cons of music streaming and argues that overall, Spotify and services like it are helping artists to achieve their career goals.


Crowdfunding Challenges For New Charity Organizations, Katherine M. Lowe 2019 Brigham Young University, EMPA

Crowdfunding Challenges For New Charity Organizations, Katherine M. Lowe

Marriott Student Review

A look into the complicated and competitive world of nonprofit fundraising in the modern world. With a special emphasis on the struggles new nonprofits face in differentiating their services and attracting donors through online crowdfunding.


Brexit: Uk's Savior Or Downfall?, Amelia Charles 2019 BYU Provo

Brexit: Uk's Savior Or Downfall?, Amelia Charles

Marriott Student Review

No abstract provided.


Full Issue: Undaunted (Volume 3: Issue 2), Marianna Richardson 2019 Brigham Young University

Full Issue: Undaunted (Volume 3: Issue 2), Marianna Richardson

Marriott Student Review

No abstract provided.


Proving Yourself: How Top Executives Relate Their Leadership Experience, Ellen S. O'Connor, Denise M. Lucy 2019 Dominican University of California

Proving Yourself: How Top Executives Relate Their Leadership Experience, Ellen S. O'Connor, Denise M. Lucy

Denise Lucy

We asked 30 top executives (CEOs, COOs, and Presidents) to describe their paths to and in office. Our purpose was to explore how executives practice leadership in the way they discuss their experience. We identified three structures that interviewees used: the full proof, a thesis statement backed by evidence; the narrative plot, a trajectory toward a goal; and the signature story, a defining leadership experience. We argue that structuration proves leadership; that is, full proofs and narrative plots communicate dependability and signature stories convey realism. We also constructed paradigmatic narratives or representative experiences of leadership, which suggest an experiential curriculum ...


Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, sri dewi setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4 2019 universitas padjadjaran

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the ...


Social Media For Government: Theory And Practice, Brittany L. Bowman 2019 Oklahoma State University

Social Media For Government: Theory And Practice, Brittany L. Bowman

Journal of Applied Communications

Book review of Social Media for Government: Theory and Practice, by Staci M. Zavattaro and Thomas A. Bryer


2019 September, Morehead State University. Office of Communications & Marketing. 2019 Morehead State University

2019 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for September of 2019.


Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan 2019 Fanshawe College

Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan

Staff Publications

Entrepreneurial leadership is still considered by most a concept rather than a theory (Aldrich & Baker, 1997) and research is limited (Esmer, 2017) despite entrepreneurs having a long history shaping our capitalistic ecosystems. This paper will discuss the emerging entrepreneurial leadership theory as a new paradigm to explore, and its relevance to the leadership model and how education, government and industry are recognizing the importance of learning and teaching this model to ensure continued healthy growth in business and innovation. As entrepreneurs are shaping Canada’s economy through traditional business as well as through continuing to innovate while always considering the ...


The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo 2019 CUNY Bernard M Baruch College

The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo

Student Theses

The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who ...


Gender And Communication In Bhagavad Gita - Organizing For Inclusivity.Pdf, Jon P. Radwan 2019 Selected Works

Gender And Communication In Bhagavad Gita - Organizing For Inclusivity.Pdf, Jon P. Radwan

Jon P. Radwan

Twenty-first century research on sustainability and development advises organizations to work toward increased inclusivity and equality.  Where modern theory stressed independence and autonomy, global communication and technology revolutions now require a holistic systems perspective stressing inter-dependence and balance.  In particular, gendered exclusion patterns and misogyny have been identified as both ethically suspect and organizationally counter-productive.  All religious traditions address gender relations, and despite patriarchal histories many wisdom traditions share valuable lessons on gender inclusivity.  Within the Hindu tradition the Bhagavad Gita is a spiritual masterpiece with a profound message of unity, including both masculine and feminine manifestations of God.  This ...


Capturing Regulatory Agendas?: An Empirical Study Of Industry Use Of Rulemaking Petitions, Daniel E. Walters 2019 University of Pennsylvania Law School

Capturing Regulatory Agendas?: An Empirical Study Of Industry Use Of Rulemaking Petitions, Daniel E. Walters

Daniel Walters

A great deal of skepticism toward administrative agencies stems from the widespread perception that they excessively or even exclusively cater to business interests. From the political right comes the accusation that business interests use regulation to erect barriers to entry that protect profits and stifle competition. From the political left comes the claim that business interests use secretive interactions with agencies to erode and negate beneficial regulatory programs. Regulatory “capture” theory elevates many of these claims to the status of economic law. Despite growing skepticism about capture theory in academic circles, empirical studies of business influence and capture return ambiguous ...


2019 August, Morehead State University. Office of Communications & Marketing. 2019 Morehead State University

2019 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archives, 1961 to the Present

Press releases for August of 2019.


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