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The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral 2018 University of North Georgia

The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral

Honors Theses

Due to the changing worldview of gender as a fluid concept versus its previous role as a rigid aspect of human identity, marketing researchers and consumer behaviorists need to conduct current studies on color psychology as a means of communication to the changing gender spectrum. Because of the lack of updated research on this topic, marketing strategies and advertisements can often seem out of touch with its younger, socially conscious audience. This study aims to fill this gap in research by exploring college students’ color preferences in a digital marketing scenario. Through the methods of survey and analysis, the study ...


Perspectives On Sabbaticals And Job Satisfaction In Nonprofit Organizations, Beth Anne Spacht 2018 University of Richmond

Perspectives On Sabbaticals And Job Satisfaction In Nonprofit Organizations, Beth Anne Spacht

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

For mission-driven organizations with limited resources to invest in employee salary and development, retaining top talent is a critical challenge. The monetary toll of turnover is particularly harmful to small organizations, which make up 66.3 percent of the nonprofit sector. To keep staff satisfied and incentivized to stay, nonprofits need to innovate creative new strategies to retain employees. The nonprofit sabbatical, a period of rest and renewal given to reward years of service, is one possible solution to reduce burnout and reward longevity. This exploratory study investigated the benefits and challenges of nonprofit sabbaticals in relation to theories of ...


Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D. 2018 Alcorn State University

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically ...


The Arts In The United States: Can The Arts Become A Public Good?, Alexander van der Veen 2018 Bard College

The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen

Senior Projects Fall 2018

Senior Project submitted to The Division of Social Studies of Bard College.


21st Century Chinese Art Market Boom, Ayca Deniz Ergin 2018 University of Pennsylvania

21st Century Chinese Art Market Boom, Ayca Deniz Ergin

Summer Program for Undergraduate Research (SPUR)

This research paper provides a detailed analysis of how China has become the fastest growing art market around the world. How did the economic development in China led the country to the top in recent years, in contrast to its Western competitors? What is China’s role in the global art market scene? What changes have been made, in a socialist system, to accommodate foreign investors and what future changes should be made to sustain its growth?

Through focusing on the correlation between economic growth and art market expansions, this research develops the relationship through referencing various quantitative and qualitative ...


Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert 2018 CUNY Brooklyn College

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.


Kolkata Biennial Foundation, Aman Bacchawat 2018 Sotheby's Institute of Art

Kolkata Biennial Foundation, Aman Bacchawat

MA Projects

The Kolkata Biennial Foundation project is a blueprint to establish a biennial in the city of Kolkata, India. With the proliferation of the biennial format since the 1990’s there are currently 250 active biennials that occur every year. The project is a study of finding the feasibility of the hosting a biennial and various costs and funds required to realize this dream. With the contemporary art infrastructure in India still in its adolescence, the foundation will become the catalyst in improving the current scenario of artistic progression in the country and the region and provide the foundation blocks for ...


Kaya | Project Public Art, Tenzin Lama 2018 Sotheby's Institute of Art

Kaya | Project Public Art, Tenzin Lama

MA Projects

KAYA|Project Public Art exhibits public art in public spaces in Kathmandu every two years. Every year we have two special events around the topic of Public Art and Public Sphere. It’s a private foundation initiated by a Kathmandu dweller who understands the ever changing landscape of Kathmandu. On the verge of gentrification, and other political transformation, Kathmandu requires a selfexpression of urbanity and dwelling. This foundation gives agency to the ordinary citizens to define their public sphere in the long run through it’s forum and active advocacy.


Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu 2018 Sotheby's Institute of Art

Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu

MA Projects

The paper proposed a five-year business plan for establishing a curatorial studio in Chengdu, China - YU BUYU. It analysed the current statues of contemporary art in Chengdu from different perspectives, for example, in terms of museums, galleries, art fair, and etc. By analysing the situation, the paper identified Chengdu’s area of improvement - to grow the local art ecosystem between museums, galleries, artists and individual collectors by strengthen the connections and relationships between different sectors and increase interactions with wider art community. The paper thus proposed the curatorial studio as an active gathering place to exhibit emerging art, to connect ...


Business Plan Project, Hejun Xu 2018 Sotheby's Institute of Art

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating


The Aaart Fund, Jill Jongen 2018 Sotheby's Institute of Art

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a ...


Mccoll Consulting, Virginia McColl 2018 Sotheby's Institute of Art

Mccoll Consulting, Virginia Mccoll

MA Projects

McColl Consulting is a full-service art-consulting firm based in Atlanta, Georgia, which assists individual and corporate clients in the acquisition, disposition, relocation, and management of collections of fine art and other collectible assets.

We believe that art has the ability to influence our daily lives and transform the spaces in which we live and work. Works of art can inspire, create, and communicate values throughout each environment they are placed.

McColl Consulting provides clients with complete assistance in the purchasing, shipping, handling, installing, and storing of objects as well as managing inventory of the entire collection of fine art and ...


Kalaheo Art Space, David Hanlon 2018 Sotheby's Institute of Art

Kalaheo Art Space, David Hanlon

MA Projects

On Oahu, our local art scene is seeing a renaissance of sorts when it comes to contemporary art practices mixed with local flavor. Kaka’ako area is a great example of this. Kaka’ako and China Town on the island of Oahu are new venues and outlets of contemporary theories and methods of showcasing art and the new generations both social and economic ideologies that have been adapted for island life.

While all of this is happening, there still isn’t a place where creatives on Isle can go to create, collaborate and grow their artistry all in one permanent ...


Ua Feature Twirler For A Day, Amy Mellinger 2018 The University of Akron

Ua Feature Twirler For A Day, Amy Mellinger

Williams Honors College, Honors Research Projects

This analysis includes a description of the first UA Twirler for a Day Event, the preliminary research done on the best practices for planning events such as this, and the process that took place to plan the event. It then goes into an analysis of the planning process, communication, registration, and execution of the event, as well as suggestions for planning similar events.


Diversity, Inclusion, Access, & Equity: An Analysis Of Otherness In Cultural Organizations, Cheyanne Jeffries 2018 Eastern Michigan University

Diversity, Inclusion, Access, & Equity: An Analysis Of Otherness In Cultural Organizations, Cheyanne Jeffries

Senior Honors Theses

In an American society that is increasingly more multicultural and divers􀅐 every day, diversity in cultural organizations has been the subject of much research dedicated to ensuring our cultural institutions and their boards, employees and overall organizational structure meet the rising demand for inclusion and equity in our nation. The American Alliance of Museums completed a national report in 2017 in which they found that "museum directors and board chairs believe board diversity and inclusion are important to advance their missions, but have failed to prioritize action steps to achieve it", among other key findings that identified a complete lack ...


Motivation Strategies For Improving Consistency In Live-Entertainment Employees' Performances, Anthony G. Ricotta 2018 Walden University

Motivation Strategies For Improving Consistency In Live-Entertainment Employees' Performances, Anthony G. Ricotta

Walden Dissertations and Doctoral Studies

The lack of discrete motivation strategies to improve the consistency of employees' performances was the problem that instigated this research. The purpose of this single-case study was to explore the motivation strategies live-entertainment artistic directors (ADs) use to improve consistency in the artists' performances. Data were collected within an international live-entertainment company to uncover whether artists self-determined the approach to improving consistency in performance or whether consistency occurred from strategies developed by the ADs. Data were collected from face-to-face interviews with ADs and senior ADs and performance evaluations of employees, and then analyzed using Miles, Huberman, and Saldana's data ...


Arts Education: A Philanthropic Priority?, Clare Murray 2018 Colby College

Arts Education: A Philanthropic Priority?, Clare Murray

Honors Theses

Through restricted donations, donors to private, independent not-for-profit US art museums are able to affect the prioritization of museum activities. Using annual data from museums’ Form 990s and AAMD survey responses, I test whether restricted giving affects a museum’s educational programming by analyzing the effect of restricted assets on education department performance indicators. I find that a percentage point increase in permanently restricted assets as a proportion of total assets is associated with a 0.1876 percentage point increase in education expenses as a share of total expenses. Through qualitative informational interviews, I recognize this impact as evidence that ...


Applying Agile Project Management To Art Museums: A Proposal For Implementing A Generalist Scrum Master, Vincent Sulit 2017 The University of San Francisco

Applying Agile Project Management To Art Museums: A Proposal For Implementing A Generalist Scrum Master, Vincent Sulit

Master's Projects and Capstones

This capstone project examines organizational change, along with its challenges, through case studies in museums and businesses in the private sector, subsequently providing a possible solution for museums to adapt to the current global market economy through the use of Agile Project Management (Agile). I cite recent case studies of art museums implementing Agile for digital product development. This project proposal aims to introduce Agile outside of digital departments, including Exhibitions and Education, with the goal of developing better visitor-centered offerings from museums. This may be achieved through the proposal of a job description for a new museum position of ...


Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford 2017 Lipscomb University

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty ...


The "Missing Audience": A Query Into The Future Of The Orchestra And The Potential Benefits Of Bringing Live Classical Music To The Community Through Informal Performances, Natalie Wei-ting Chang 2017 Louisiana State University and Agricultural and Mechanical College

The "Missing Audience": A Query Into The Future Of The Orchestra And The Potential Benefits Of Bringing Live Classical Music To The Community Through Informal Performances, Natalie Wei-Ting Chang

LSU Doctoral Dissertations

In this dissertation, I discuss the traditional organizational model adopted by symphony orchestras in the United States as non-profit arts organizations that are struggling to maintain solvency within the current philanthropic, political, and digital contexts. As part of the discussion, I conduct field research within the local area of the city of Baton Rouge, Louisiana, in providing demonstrations of live and informal classical performance in various businesses and institutions while collecting data via surveys from willing adult participants (ages 18 and above) of all demographics, specifically lower income areas. The survey analysis gives important insights into public perception of symphony ...


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