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2019 Manifest Program, Columbia College Chicago 2019 Columbia College Chicago

2019 Manifest Program, Columbia College Chicago

Manifest Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 10, 2019


Millennial Consumer Behavior And Classical Concert Design, Terry Damron 2019 Austin Peay State University

Millennial Consumer Behavior And Classical Concert Design, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.


Big Sister Enterprise: Just Be There, Wai Ying Zhao 2019 CUNY Hunter College

Big Sister Enterprise: Just Be There, Wai Ying Zhao

School of Arts & Sciences Theses

Wai Ying Zhao, an artist and curator, instituted an American company named Big Sister Enterprise in 2018. BSE is a Delaware registered LLC that imitates briefcase companies implemented in order to foster a community of emerging artists with the intent of exhibiting and promoting their works. Zhao’s initiative stems from the awareness that many artists are struggling to continue their studio practices because of unstable income or being overworked in jobs such as art handling, gallery sitting and bartending. Through openings and events held in spaces in both New York and Shenzhen, she aims to create a community where ...


A Study Of Unemployment And Underemployment In Clinical Music Therapy, Christopher A. Kelley 2019 University of Kentucky

A Study Of Unemployment And Underemployment In Clinical Music Therapy, Christopher A. Kelley

Theses and Dissertations--Music

Music therapy has been an established health profession for over 60 years serving a diverse population in different settings. Researchers studied the effects of burnout, career longevity, job satisfaction, and workforce analysis of clinical music therapy; however, no studies exist on the prevalence of unemployment and underemployment in clinical music therapy. The purpose of this study was to determine the prevalence of unemployment and underemployment in clinical music therapy.

Participants who completed an anonymous online survey (n = 1,240) were board-certified music therapists who provided information on their current employment status. Results showed that the prevalence of unemployment among the ...


Measuring The Financial Health Of American Symphony Orchestras, Samantha M. Lulka 2019 University of New Hampshire

Measuring The Financial Health Of American Symphony Orchestras, Samantha M. Lulka

Honors Theses and Capstones

No abstract provided.


Social Enterprise, Stuart C. Mendel 2018 Nonprofit Academic Centers Council

Social Enterprise, Stuart C. Mendel

Stuart C Mendel

Interest in concepts that cross the boundaries of nonprofit, business, and government institution forms has been associated with the nonprofit leadership and management literature since the 1980s and early 1990s.  From the standpoint of nonprofit sector processes, the earliest scholarly writing recognized what we now call social innovation as contributing to the conditions for social change and issues advocacy. Thinking on social enterprise centered on-cause related marketing involving collaborative relationships between nonprofits and businesses.  The scrutiny for social entrepreneurism led to discourse on revenue producing earned income activities and the resulting income obligations for unrelated business income tax (UBIT), with ...


An Overview Of A Failed Thesis, Avery Lewis 2018 East Tennessee State University

An Overview Of A Failed Thesis, Avery Lewis

Undergraduate Honors Theses

An overview of a project based thesis that did not have the support or funding to be carried out to completion. The project was based around starting up a summer recruitment program for the East Tennessee State University Music Department. The program would consist of various summer events for high school students used to recruit for the department as well as encourage music and fine arts degrees.


Arts Organizations And Accountability, Anna Bernadska 2018 Northeastern Illinois University

Arts Organizations And Accountability, Anna Bernadska

Faculty Research and Creative Activities Symposium

No abstract provided.


Marching On Together: The Future Of Non-Profit Museums In A For-Profit World, Matthew R. Dellaguzzo 2018 Seton Hall University

Marching On Together: The Future Of Non-Profit Museums In A For-Profit World, Matthew R. Dellaguzzo

Seton Hall University Dissertations and Theses (ETDs)

This thesis proposes a model of increased collaboration among museums as an alternative to the commercialization of the museum field. Through a combination of internal and external factors, museums are finding it necessary to operate in a manner akin to that of commercial enterprises. This trend threatens to undermine the cultural and educational mission of museums. At the same time, the ability of museums to carry out their missions necessarily depends on a solid financial base. Collaboration, whether in the form of consortia or consolidated institutions, provides an avenue whereby museums can not only make more economical use of their ...


2018 Manifest Program, Columbia College Chicago 2018 Columbia College Chicago

2018 Manifest Program, Columbia College Chicago

Manifest Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 11, 2018.


An Independent Record Label Business Plan, Jack Raybuck 2018 University of Arkansas, Fayetteville

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.


2nd Place Contest Entry: Piracy, Policy, And Pandora: Outdated Copyright In A Digital World, Stephanie Caress 2018 Chapman University

2nd Place Contest Entry: Piracy, Policy, And Pandora: Outdated Copyright In A Digital World, Stephanie Caress

Kevin and Tam Ross Undergraduate Research Prize

This is Stephanie Caress' submission for the 2018 Kevin and Tam Ross Undergraduate Research Prize, which won second place. She wrote about current copyright laws and digital distribution practices and how they can be improved for creators and consumers of music.

Stephanie is a senior at Chapman University, majoring in Music and Strategic & Corporate Communication. Her faculty mentor is Dr. Jessica Sternfeld.


The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral 2018 University of North Georgia

The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral

Honors Theses

Due to the changing worldview of gender as a fluid concept versus its previous role as a rigid aspect of human identity, marketing researchers and consumer behaviorists need to conduct current studies on color psychology as a means of communication to the changing gender spectrum. Because of the lack of updated research on this topic, marketing strategies and advertisements can often seem out of touch with its younger, socially conscious audience. This study aims to fill this gap in research by exploring college students’ color preferences in a digital marketing scenario. Through the methods of survey and analysis, the study ...


Perspectives On Sabbaticals And Job Satisfaction In Nonprofit Organizations, Beth Anne Spacht 2018 University of Richmond

Perspectives On Sabbaticals And Job Satisfaction In Nonprofit Organizations, Beth Anne Spacht

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

For mission-driven organizations with limited resources to invest in employee salary and development, retaining top talent is a critical challenge. The monetary toll of turnover is particularly harmful to small organizations, which make up 66.3 percent of the nonprofit sector. To keep staff satisfied and incentivized to stay, nonprofits need to innovate creative new strategies to retain employees. The nonprofit sabbatical, a period of rest and renewal given to reward years of service, is one possible solution to reduce burnout and reward longevity. This exploratory study investigated the benefits and challenges of nonprofit sabbaticals in relation to theories of ...


Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D. 2018 Alcorn State University

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically ...


The Arts In The United States: Can The Arts Become A Public Good?, Alexander van der Veen 2018 Bard College

The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen

Senior Projects Fall 2018

Senior Project submitted to The Division of Social Studies of Bard College.


21st Century Chinese Art Market Boom, Ayca Deniz Ergin 2018 University of Pennsylvania

21st Century Chinese Art Market Boom, Ayca Deniz Ergin

Summer Program for Undergraduate Research (SPUR)

This research paper provides a detailed analysis of how China has become the fastest growing art market around the world. How did the economic development in China led the country to the top in recent years, in contrast to its Western competitors? What is China’s role in the global art market scene? What changes have been made, in a socialist system, to accommodate foreign investors and what future changes should be made to sustain its growth?

Through focusing on the correlation between economic growth and art market expansions, this research develops the relationship through referencing various quantitative and qualitative ...


Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert 2018 CUNY Brooklyn College

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.


Kolkata Biennial Foundation, Aman Bacchawat 2018 Sotheby's Institute of Art

Kolkata Biennial Foundation, Aman Bacchawat

MA Projects

The Kolkata Biennial Foundation project is a blueprint to establish a biennial in the city of Kolkata, India. With the proliferation of the biennial format since the 1990’s there are currently 250 active biennials that occur every year. The project is a study of finding the feasibility of the hosting a biennial and various costs and funds required to realize this dream. With the contemporary art infrastructure in India still in its adolescence, the foundation will become the catalyst in improving the current scenario of artistic progression in the country and the region and provide the foundation blocks for ...


Kaya | Project Public Art, Tenzin Lama 2018 Sotheby's Institute of Art

Kaya | Project Public Art, Tenzin Lama

MA Projects

KAYA|Project Public Art exhibits public art in public spaces in Kathmandu every two years. Every year we have two special events around the topic of Public Art and Public Sphere. It’s a private foundation initiated by a Kathmandu dweller who understands the ever changing landscape of Kathmandu. On the verge of gentrification, and other political transformation, Kathmandu requires a selfexpression of urbanity and dwelling. This foundation gives agency to the ordinary citizens to define their public sphere in the long run through it’s forum and active advocacy.


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