Caregiver Companion: A Service-Learning Initiative In Tippecanoe County, 2019 Purdue University
Caregiver Companion: A Service-Learning Initiative In Tippecanoe County, Danielle Auckley, Jack Harber
Purdue Journal of Service-Learning and International Engagement
In this paper, we share our reflection of our semester-long service learning and community engagement project in partnership with a local organization in Lafayette called Caregiver Companion. Caregiver Companion is a non-profit organization serving the elderly and disabled community in Tippecanoe County by providing companionship and respite breaks for overwhelmed caregivers. Our English 420 Business Writing class assisted Caregiver Companion on publicizing the organization to Purdue students as well as community members with digital communication materials. With a close partnership with the Caregiver Companion staff, we created materials such as newsletters, brochures, advertisements, and videos to bring their mission to ...
Asal Usul Serta Sejarah Permainan Poker, 2019 Bryant University
Asal Usul Serta Sejarah Permainan Poker, Akagami Shanks
Youtube Advertising Value And Its Effects On Purchase Intention, 2019 Kocaeli University
Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat
Journal of Global Business Insights
This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420). Multiple regression analysis determined the effect of the factors on YouTube advertising value, and simple regression analysis determined the effect of its value on purchasing intention and ANOVA test was run to determine the differences of demographic groups via YouTube ads value. The findings indicated that informativeness and entertainment and trendiness had a positive effect on YouTube advertising value; however, irritation had a negative effect. In addition, the findings ...
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, 2019 universitas padjadjaran
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4
Library Philosophy and Practice (e-journal)
The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the ...
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, 2019 CUNY Bernard M Baruch College
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who ...
Supply Chain Collaboration: A Literature Review And Empirical Analysis To Investigate Uncertainty And Collaborative Benefits In Regards To Their Practical Impact On Collaboration And Performance, 2019 Iowa State University
Supply Chain Collaboration: A Literature Review And Empirical Analysis To Investigate Uncertainty And Collaborative Benefits In Regards To Their Practical Impact On Collaboration And Performance, Peter Ralston
This dissertation investigates supply chain collaboration. Supply chain collaboration is defined as a long-term relationship where participants generally cooperate, share information, and work together to plan and even modify their business practices to improve joint performance (Whipple et al., 2010). Analyzing supply chain collaboration provides researchers further understanding of the concept as we seek to move the body of knowledge related to supply chain collaboration forward. Investigating supply chain collaboration delivers practical value to firm managers by seeking methods to increase supply chain collaboration success, identifying what factors lead to, or are generated from, successful collaboration, and determining firm performance ...
The African Digital Citizen’S Awareness Of Online Information Privacy, 2019 Women's University in Africa
The African Digital Citizen’S Awareness Of Online Information Privacy, Sam Takavarasha Jr, Liezel Cilliers, Willie Chinyamurindi
African Conference on Information Systems and Technology
Internet access continues to increase among the youth in developing countries, like South Africa, due to the exponential growth of mobile penetration and the higher education system’s reliance on Information and Communication Technologies. Higher education graduates are expected to be digital citizens in the workplace, which is characterised by socio-economic inclusion and academic capability. However, this increased exposure to the Internet does present information privacy challenges. This paper investigates young adults’ perceptions and concomitant behaviours to protect their information privacy when using Internet sites. The paper further aims to unpack young adults’ understanding of the potential problems and their ...
Health Care Email List- Usa, 2019 University of California, San Francisco
Health Care Email List- Usa, Jessica Mary
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, 2019 Universitas Padjadjaran
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida
Library Philosophy and Practice (e-journal)
This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community ...
Petrolia, 2019 University of North Georgia, Dahlonega
Petrolia, Jada Smith
Papers & Publications: Interdisciplinary Journal of Undergraduate Research
The advancement of technology has brought upon a great many things: wonder, efficiency, mass production, different forms of communication, and an easier way of life. However, it has also caused fear and anxiety about how technology will shape the future and human life to come. Will we become more adaptable with it or become consumed by it? Dehumanization has become a great concern for a lot of people who are growing along with the exponentially-rising digital landscape.
Elite Max Keto >> Https://www.smore.com/Rwg46-Elite-Max-Keto, 2019 University of California, San Francisco
Elite Max Keto >> Https://www.smore.com/Rwg46-Elite-Max-Keto, Elite Max Keto
Crazy Rich Asians: Bringing Americans To Singapore, 2019 Singapore Management University
Crazy Rich Asians: Bringing Americans To Singapore, Singapore Management University
The Singapore Tourism Board hit jackpot with the film, but is Hollywood's depiction of the island accurate?
Marketing Channel Effectiveness Of New Medications/Medical Technology, 2019 Augustana College, Rock Island Illinois
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Celebration of Learning
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products ...
Jangan Salah Pilih, Ini Tips Menggunakan Plang Huruf Timbul, 2019 Bryant University
Jangan Salah Pilih, Ini Tips Menggunakan Plang Huruf Timbul, Putri Viona
Event Turnament Turnover Terbesar | Pokergocap, 2019 University of California, San Francisco
Event Turnament Turnover Terbesar | Pokergocap, Joni Gocap
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, 2019 Seattle Pacific University
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of ...
A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, 2019 CUNY Bernard M Baruch College
A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee
This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as ...
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, 2019 University of St. Thomas, Minnesota
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 ...
Bad Boy Furniture Co.: Case-Based Analyses Of Retail Expansion And Brand-Building, 2019 University of Windsor
Bad Boy Furniture Co.: Case-Based Analyses Of Retail Expansion And Brand-Building, Bradley Lastman
Case-based research facilitates two major objectives. First, it provides insights into a company, which informs managerial decision-making. Second, case-based learning allows a classroom to evaluate a real problem facing a business. In doing so, an instructor focuses on the options, criteria and decision. Also, an instructor uses the case as a tool, from a pedagogical perspective, to reinforce course material.
The following two cases provide scenarios where a business is uncertain of how to overcome challenges. The decision-maker is provided with information in order to evaluate the options, weigh the options against the criteria and decide which option is ideal ...
Do Casinos Promote The Image Of A Tourism Destination? The Case Of Ponta Delgada, Azores, 2019 University of Nevada, Las Vegas
Do Casinos Promote The Image Of A Tourism Destination? The Case Of Ponta Delgada, Azores, Jose Deus
International Conference on Gambling & Risk Taking
Do casinos promote the image of a tourism destination? The case of Ponta Delgada, Azores
José Pereira de Deus
Gaming inspector, SRIJ, Portugal
firstname.lastname@example.org ; email@example.com
This study evaluates the role of a casino in the promotion of the image and development of a tourist destination. The basis of analysis is the city of Ponta Delgada, the capital of the Azores islands, Portugal. The purpose is to determine what impact the casino may have as a tourist attraction in the destination area.
The methodology includes surveys of domestic and foreign tourists about the perception ...