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Assessing The Uniqueness Of Indigenous Language In Advertising: Analysis Of Figurative Language Used In Selected Telecommunication Yoruba Advertisement In Nigeria, Kehinde Opeyemi Oyesomi KO, Abiodun Salawu 2019 North West University, Mafikeng Campus

Assessing The Uniqueness Of Indigenous Language In Advertising: Analysis Of Figurative Language Used In Selected Telecommunication Yoruba Advertisement In Nigeria, Kehinde Opeyemi Oyesomi Ko, Abiodun Salawu

The Qualitative Report

In this paper, the researchers look at the uniqueness of indigenous language and how figurative language is used to communicate meaning in telecommunication Yoruba advertisements. There are four major telecommunication operators in Nigeria- MTN, Airtel, GLO and 9 mobile. The highest two operators with active subscribers-MTN and Airtel were chosen for this study. All MTN Yoruba advertisements and all airtel Yoruba advertisements were the population of the study. Through random sampling, MTN Smart Recharge advertisement and Airtel Goody bag advertisement were the sample. The qualitative textual analysis was employed to examine the figurative languages used in MTN Smart Recharge Yoruba ...


Poetics Of The Image Of Babur In The Story “Andizhan Prince”, Akmaljon TURSUNOV 2019 Uzbek state world languages university

Poetics Of The Image Of Babur In The Story “Andizhan Prince”, Akmaljon Tursunov

Philology Matters

This article considers the skill of the writer, literary fiction and expressive means of the adventure novel "Babur the Tiger" by F.Vertel, who managed to a great respect to Babur and learned his heritage so thoroughly, analyzing that the writer used literary fictions widely with historical sources.Great historical people who lived in the past and literary research of their life and creation is requirement of historical progress. Babur international fund is one of the academic expeditions organized in foreign countries, so one vital source has been set up in Germany. This book "Babur the Tiger" was written and ...


The Peculiarities Of Comparative Phraseological Units, Dilbar JUMANOVA 2019 Uzbek state world languages university

The Peculiarities Of Comparative Phraseological Units, Dilbar Jumanova

Philology Matters

This article focuses on peculiarities of comparative phraseologisms, as this group of phraseologisms is the most frequently met in Russian discourse. This group of phraseologisms is analyzed from the view point of semantic merge of its components, structure, system, contents, functioning in the speech, emotionally expressive colouring and etymology. The article provides huge amount of examples, as well as highlights interesting facts about etymology of some corporative phraseologisms


A Conceptual Analysis Of The Title, Irada BABAEVA 2019 Uzbek state world languages university

A Conceptual Analysis Of The Title, Irada Babaeva

Philology Matters

The article is aimed to consider the title as the main concept of a literary text. The topicality of this work is that the title is an integral part of any work of art and the identification of its conceptual essence is very important, because with the help of the title readers can see the main problem, the idea of the work. In the work comparative, systemic and deconstructive methods are used. For revealing a conceptual essence of the title, a cognitive map is used. This map consists of several stages. Each stage is aimed at identifying new meanings of ...


Emergence Of “Development Speak” And Its Translation Challenges, Elmira MURATOVA, Viktoriya YEOLYAN 2019 Uzbek state world languages university

Emergence Of “Development Speak” And Its Translation Challenges, Elmira Muratova, Viktoriya Yeolyan

Philology Matters

The article reviews development stages of international organizations and factors, which contributed to their establishment. It briefs on emergence of the UN and the Bretton-Woods institutions. The planning, discussion and implementation of development interventions was carried out exclusively in the English language. Since origination of the Northern development discourse some 70 years ago, a specialized variant of English, the socalled "Developmentspeak"[8], has become widespread in literature and practice. Currently, it is used to implement most development programs. The article also notes characteristics of "Developmentspeak". Namely, it is overloaded with terms and jargonized. In addition, "Developmentspeak" expressions mean different things ...


A Comparative Analysis Of Phraseological Units In “Baburname” And Their Different English Translations, Ziyodakhon TESHABOYEVA 2019 Uzbek state world languages university

A Comparative Analysis Of Phraseological Units In “Baburname” And Their Different English Translations, Ziyodakhon Teshaboyeva

Philology Matters

It is also relevant to study and translate our ancestors’ heritage nowadays. The classical work “Baburname” was translated into English for several times, and it has undergone the history of translation. “Baburname” was translated and published by European orientalist scholars John Leyden and William Erskine (1826), Anette Susannah Beveridge (1921) and Wheeler Thackston (1996). Nowadays, these three types of translations are researched in comparative literature, comparative linguistic and translation studies. It's noteworthy that “Baburname” comprises more than ten disciplines related to linguistic and translational texts. In this article a conceptual analysis of religious terms to go to the God ...


Visual Graphic Tools As An Effective Method Of Studying The Questions Of The Syntax Of The Russian Language, Yelena POPOVA 2019 Uzbek state world languages university

Visual Graphic Tools As An Effective Method Of Studying The Questions Of The Syntax Of The Russian Language, Yelena Popova

Philology Matters

This article reveals the method of using the means both visual and graphical for activating the cognitive process of students while studying the matters of the Russian language syntax. The structure of information tables, intellectual maps is presented as well together with the process of their forming. Methodical ways of applying them productively at lessons are also demonstrated. A wide scope of informative tables is being demonstrated on the basis of analysis and systematization of matters about a multi-aspect composite sentence. When revealing the research paper a volume of information stock is taken into consideration, the techniques of demonstrating informative ...


Impact Of Technical Development On The Use Of Neologisms, Sayfullo NURTAEV 2019 Uzbek state world languages university

Impact Of Technical Development On The Use Of Neologisms, Sayfullo Nurtaev

Philology Matters

The author of the article focuses on the impact of technical development on the use of neologisms. The object of the research is the lexical system of modern English, types of neologisms, methods of their formation and distribution. Studying the mechanisms of formation of neologisms in connection with conceptual changes in human consciousness in line with the constant development of technologies and scientific advances, it is possible to extract more informative use of neologisms in everyday life. The relevance of this topic is that neologisms are very important in our life, especially now, because we have the development of science ...


Modern Views On Teaching Language Through Literature, Aliya DINALIEVA 2019 Uzbek state world languages university

Modern Views On Teaching Language Through Literature, Aliya Dinalieva

Philology Matters

The current paper aims at emphasizing the use of literature as a popular technique for teaching both basic language skills (i.e. reading, writing, listening and speaking) and supporting the potential values of literature in enhancing language and communication skills for the language learners in our times. The research is in its quest for the issues on how to effectively teach communication skills in a literature class as well as how to develop students’ inspirations in studying literature. Moreover, the work studies specific features of the use of different techniques and activities to develop speaking skills by using literature texts ...


Retrospection In Chingiz Aitmatov's Works, Bahor TURAEVA 2019 Uzbek state world languages university

Retrospection In Chingiz Aitmatov's Works, Bahor Turaeva

Philology Matters

The article studies the role of the literary time and its methods in the composition of the work. Various forms constituting an integral part of the literary time, based on the author’s ideological-aesthetic conception, are widely used in the patterns of the literery time. In this regard, retrospection is considered as one of the effective creative-aesthetic methods. The following article analyzes the proficiency of the great writer, Chingiz Aytmatov, in creation of a story retrospecting the past of its main heroes.


A Publicist Discource As A Conceptual Linguistic Unit Forming The Base Of The Text, Dilfuza TESHABAEVA, Shaxodat USMONOVA 2019 Uzbek state world languages university

A Publicist Discource As A Conceptual Linguistic Unit Forming The Base Of The Text, Dilfuza Teshabaeva, Shaxodat Usmonova

Philology Matters

The article discusses the features of a publicistic style, justifies the standard of this style, which is based on the transfer of the socially significant information. Publicistic discourse was also analyzed as a conceptual unit of the text. The structure of speech in a journalistic text also depends on the consistency of the linguistic units, which contain conceptual and evaluative units. One of the main features of the press is a trend towards social assessment. It is obvious that newspaper language is not intended simply to describe objects and events by their nature, but to give them a certain assessment ...


An Anthropocentric Metaphor In The System Of A Linguistic World Picture, Gulshan NASRULLAYEVA 2019 Uzbek state world languages university

An Anthropocentric Metaphor In The System Of A Linguistic World Picture, Gulshan Nasrullayeva

Philology Matters

The article describes the existence of a particular person in any language, defines the national-ethnic characteristics of a person’s perception. Consequently, the language scene in the universe must be understood and accepted not as a photograph, but as a drawing. Thus, an objective view of the universe is estimated according to the law of relativity. The concept of the national type, its concept, its knowledge, its status, character, purpose and position. The various paradigms, trends, directions, and flow are growing in the social and human sciences, especially in linguistics. This is determined by the accelerating pace of globalization in ...


Comparative Study Of Phraseological Units With Naming Features In Nonrelated Languages, Marjona RADJABOVA 2019 Uzbek state world languages university

Comparative Study Of Phraseological Units With Naming Features In Nonrelated Languages, Marjona Radjabova

Philology Matters

In the world linguistics several researches on the theory of phraseological units have been carried out and they are still in the process because phraseological units are formed on the basis of traditions which have been strengthening along with the development of society and the relationships between nations. Particularly, researching phraseological units carrying onomastic features in comparison with other systems of languages puts forward one of the topical tasks for modern linguistics. The following article is devoted to the study of the features of phraseological units with onomastic features in the English, Russian and Uzbek languages as well as creating ...


Thematic Classification Of Religiously-Marked Phraseological Units, Nargiza WAHEDI 2019 Uzbek state world languages university

Thematic Classification Of Religiously-Marked Phraseological Units, Nargiza Wahedi

Philology Matters

The article deals with a thematic analysis of religiously-marked phraseological units (RMPU) that reflect Religious World Picture (RWP), an inseparable constituent of both conceptual and linguistic world pictures. The selection of phraseological units is premised by two criterions, namely, etymological aspect and the presence of a religious component. Throughout data collection process in the focus of our interest have been only phraseological units that etymologically can be traced back to the Bible and phraseological units with religious components that bear semantic reference to religious entities. The classification embraces the notions, such as universally recognized religious values, ritually-ceremonial patterns and dogmas ...


General And Distinctive Features Of Translating The Military Texts, Shaxnoza MUSURMANOVA 2019 Uzbek state world languages university

General And Distinctive Features Of Translating The Military Texts, Shaxnoza Musurmanova

Philology Matters

This article is devoted to the study of general and specific features of military texts including stylistic, grammatical and lexical features. The quality of translation is directly related to interdisciplinary links and to the level of cadets’ knowledge of military terminology. The importance of teaching military vocabulary in English to cadets is highlighted in the article in connection with translation. It is essential that language teachers should pay a great attention not only to teaching military vocabulary but also to speaking, reading, writing and to translating texts on specialty.


Musical Education Skills: Problems And Solutions, Salohiddin AZIZBOEV 2019 Uzbek state world languages university

Musical Education Skills: Problems And Solutions, Salohiddin Azizboev

Philology Matters

The article discusses the professional skills of a teacher in the field of music education, its formation and improvement, his/her spiritual outlook, processes directly related to the level of culture, problems and solutions in these processes. Continuing music education, namely children's music and art schools, music and art lyceums and colleges, and then continuing education at higher educational institutions, are an important factor for obtaining excellent musicians and singers. Music is an important part of the spiritual culture of mankind. The process of music education contributes to creativity, creating opportunities for young talents to show their work. The ...


On The Problem Of Forming The Pedagogical Skills Through Video Contents, Nilufar SULEYMANOVA 2019 Uzbek state world languages university

On The Problem Of Forming The Pedagogical Skills Through Video Contents, Nilufar Suleymanova

Philology Matters

The article deals with pedagogical skills in the process of teaching a foreign language through video content. The use of information technology in the training of future foreign language teachers, as well as the use of various visual TCO in the classroom. Development of a model dedicated to pedagogical skills, theater pedagogy and video content technology. In developing the research model, the author of the article relies on the theory of the “dialogue of cultures” and the semiotic concepts of M.M. Bakhtin and V.S. Bibler. The author chooses third-year students of linguistic universities as an object of study ...


Theoretical And Practical Basis Of Implementing Innovative Technologies In Teaching The English Language To B1 Level Learners, Solijon AZIZOV 2019 Uzbek state world languages university

Theoretical And Practical Basis Of Implementing Innovative Technologies In Teaching The English Language To B1 Level Learners, Solijon Azizov

Philology Matters

The article considers one of the most important issues of modern foreign languages teaching: the innovative methods of developing language learners’ skills in a target language deeply and systematically. Today specialists of foreign languages, namely teachers are demanded to develop learners’ language skills and competences according to the measures and tasks of the study programs using innovative methods. The theoretical basis and practical results of applying social networking services and messengers as modern means of information and communication technologies and the effective usage of foreign language study materials in teaching the English language to learners in the example of B1 ...


Confidence—What Does It Have To Do With It? Everything!, Christina Woods 2019 Western Oregon University

Confidence—What Does It Have To Do With It? Everything!, Christina Woods

Master's of Arts in Interpreting Studies (MAIS) Action Research

Through my short history of being an interpreter, confidence has always been a factor in my interpretations. In this paper, I seek to shed some light, from the lens of a new interpreter, on how confidence has an impact on interpreting skills while testing different techniques to improve interpreting confidence level. As Harwood (2017) stated, “Individuals start with a fundamental concept of self and then layer on a variety of identities, including a professional identity, thereby forming the answer to the question: who are you?” (p. x). Confidence helps shape this identity for new interpreters, which reflects on every decision-making ...


John The Solitary's Epistle To Marcianus: Edition, Translation, And Analysis, Ethan K. Laster 2019 Abilene Christian University

John The Solitary's Epistle To Marcianus: Edition, Translation, And Analysis, Ethan K. Laster

Electronic Theses and Dissertations

This thesis presents an edition, translation, and analysis of the heretofore unpublished Epistle to Marcianus, an early fifth-century letter attributed to Mar John the Solitary of Apamea. Mar John has long remained a somewhat shadowy figure in Syriac studies, given the complexities of his writings, confusion about what texts should be attributed to him, and his condemnation as a heretic by later Syriac writers. However, scholars have recently begun suggesting that Mar John was in fact quite influential in the development of Syriac ascetic theology. The Epistle to Marcianus (EpMar) considers the passion of lust, which is personified as the ...


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