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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr 2010 India Today Group

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr 2010 India Today Group

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


Bede And The Rewriting Of Sanctity, Sally Shockro 2010 Merrimack College

Bede And The Rewriting Of Sanctity, Sally Shockro

History Faculty Publications

Bede's use and revision of the anonymous Life of St Cuthbert and the redeployment of patristic texts in later continental and Anglo-Saxon ascetic and hagiographical texts.


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr 2010 India Today Group

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


Kings And Tyrants: Leonardo Bruni's Translation Of Xenophon's "Hiero", Brian Jeffrey Maxson 2010 East Tennessee State University

Kings And Tyrants: Leonardo Bruni's Translation Of Xenophon's "Hiero", Brian Jeffrey Maxson

Brian J. Maxson

Leonardo Bruni published one of his most widely copied translations, Xenophon's pro-monarchical Hiero, shortly before he penned his more famous original works, his Dialogues and Panegyric to the City of Florence. Scholars have traditionally focused on the political ideas present in these original treatises; yet, despite the centrality of political ideas to the Hiero, its temporal proximity to these works, and its enormous popularity (the work exists in 200 fifteenth-century manuscripts), scholars have neglected to offer a full assessment of Bruni's translation in the context of these works. Bruni's translation of Xenophon's Hiero fit into a ...


Book Review: Tilling The Hateful Earth: Agricultural Production And Trade In The Late Antique East By Michael Decker, David B. Hollander 2010 Iowa State University

Book Review: Tilling The Hateful Earth: Agricultural Production And Trade In The Late Antique East By Michael Decker, David B. Hollander

History Publications

Michael Decker's monograph examines late antique agriculture in the Roman diocese of Oriens, an administrative unit stretching along the Mediterranean coast from the Sinai Peninsula to southern Anatolia, extending to Mesopotamia in the East and embracing Cyprus to the West. Although mainly concerned with the period between 300 and 700 CE, the book has plenty to offer those interested in earlier periods of classical antiquity.


Fit To Be King?: Imprudence In Lope’S El Duque De Viseo, DeLys Ostlund 2010 Portland State University

Fit To Be King?: Imprudence In Lope’S El Duque De Viseo, Delys Ostlund

World Languages and Literatures Faculty Publications and Presentations

The article reviews the play "El duque de Viseo," written by Lope de Vega.


The Beauvais Sacramentary In The Getty Museum As A "Coronation Sacramentary", Elizabeth Teviotdale 2010 Western Michigan University

The Beauvais Sacramentary In The Getty Museum As A "Coronation Sacramentary", Elizabeth Teviotdale

Elizabeth C Teviotdale

Reexamines the evidence--paleographical, art historical, and circumstantial--that Carl Nordenfalk (1907-92) adduced for his hypothesis that Los Angeles, J. Paul Getty Museum, MS Ludwig V 1 (the ten surviving leaves of a sacramentary written and illuminated around the year 1000) was created for the occasion of the consecration in 1017 of Robert the Pious’s ten-year-old son Hugh as his co-ruler. In putting forward this hypothesis, Nordenfalk was building on a suggestion he made first in 1950 that the manuscript was written and illuminated at the behest of Robert the Pious by a Lombard artist named Nivardus, who was working at ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr 2010 India Today Group

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Shakespeare Adapting Chaucer: “Myn Auctour Shal I Folwen, If I Konne”, Scott A. Hollifield 2010 University of Nevada, Las Vegas

Shakespeare Adapting Chaucer: “Myn Auctour Shal I Folwen, If I Konne”, Scott A. Hollifield

UNLV Theses, Dissertations, Professional Papers, and Capstones

Geoffrey Chaucer's distinctively English spins on such genres as dream vision, fabliau and Breton lai, as well as his liberal citation of authorities in Troilus and Criseyde, offered early modern English poets the license to mingle sources and authorities within their work, rather than bend their writing to fit the format. Few authors took such productive advantage of Chaucerian permissiveness as William Shakespeare, whose narrative poems defer to Chaucer's distinctively English authority with a regularity comparable to his uses of Homer, Ovid, Virgil and Plutarch. This free-associative approach to auctoritee, the whetstone of the poet-playwright's dramatic imagination ...


The Creation And Transmission Of Justinian's Novels, Timothy G. Kearley 2010 University of Wyoming

The Creation And Transmission Of Justinian's Novels, Timothy G. Kearley

Timothy G. Kearley

This presentation describes the creation and transmission of Justinian's Code and his Novels (Novellae Constitutiones) from the 6th century to their translation into English in the 20th and 21st centuries, and it pays specially attention to the role played by Wyoming Supreme Court Justice Fred Blume in the English translation.


The Natural And The Supernatural In The Middle Ages, Michael D. Bailey 2010 Iowa State University

The Natural And The Supernatural In The Middle Ages, Michael D. Bailey

History Publications

This volume emerged from the Wiles Lectures delivered at Queen's University, Belfast, in 2006, and the four chapters of the work retain their original character. The tone is light and breezy throughout. Complex problems are rendered accessible, such that the book might work well in advanced undergraduate courses dealing with medieval science, intellectual culture, or magic. The topic Bartlett tackles is obviously enormous, and in the scope of four short lectures, he can only begin to address the many profound issues that arise from serious consideration of what the Middle Ages meant by "natural" and "supernatural." Experts will not ...


La Puissance Des Mots – “Virtus Verborum”: Débats Doctrinaux Sur Le Pouvoir Des Incantations Au Moyen Âge (Review), Michael D. Bailey 2010 Iowa State University

La Puissance Des Mots – “Virtus Verborum”: Débats Doctrinaux Sur Le Pouvoir Des Incantations Au Moyen Âge (Review), Michael D. Bailey

History Publications

For all that magicians sometimes employed signs, symbols, gestures, stones, or herbs, spoken spells still comprise the most pervasive magical device in Western culture. The very ubiquity of verbal formulas in many forms of magical operation make words a difficult subject for scholars to grasp. In this impressive study, Béatrice Delaurenti takes a carefully limited approach. As her subtitle indicates, she examines intellectual debates about the power of words in the Middle Ages. In fact, she focuses on a period of intense debate that lasted, in her analysis, from around 1230 to around 1370. These dates mark important "parentheses," as ...


Witchcraft Mythologies And Persecutions (Review), Michael D. Bailey 2010 Iowa State University

Witchcraft Mythologies And Persecutions (Review), Michael D. Bailey

History Publications

This volume is the third in a series deriving from a conference held in Budapest in 1999. While the first volume focused on communication with spirits and spirit possession, and the second examined the place of demons and spirits in learned demonology and common belief (see reviews in Magic, Ritual, and Witchcraft 1.2 [2006]: 257–60; 3.1 [2008]: 99–101), this volume deals directly with the topic of witchcraft, which the editors identify as "the most central theme of our conference" (p. 1). As in the previous volumes, most of the articles collected here focus on the early ...


Records Of The Tötösy De Zepetnek Family / A Zepetneki Tötösy Család Adattára, Steven Tötösy de Zepetnek 2010 Purdue University

Records Of The Tötösy De Zepetnek Family / A Zepetneki Tötösy Család Adattára, Steven Tötösy De Zepetnek

CLCWeb Library

Records of the Tötösy de Zepetnek Family/A Zepetneki Tötösy család adattára (West Lafayette: Purdue University Press, 2010-. ISSN 1715-152X) contains transcripts of published data, archival and family documents, and genealogies of the nobilitas de novo 1587 Tötösy de Zepetnek (formerly nobilitas prima occupatio 9th century Tötösy de Zepethk: documented 1256) family and its selected collateral families. Records of the Tötösy de Zepetnek Family is an expanded and revised version of Tötösy de Zepetnek, Steven. A Zepetneki Tötösy család adattára / Records of the Tötösy de Zepetnek Family (Szeged: Attila József University, 1993. ISBN 9634819141 ©Steven Tötösy de Zepetnek). Records of ...


Closing Remarks, Richard Clement 2010 Dean of Libraries, Utah State University

Closing Remarks, Richard Clement

Richard W. Clement

No abstract provided.


Welcome And Introduction, Richard Clement, Raymond Coward 2010 Dean of Libraries, Utah State University

Welcome And Introduction, Richard Clement, Raymond Coward

Richard W. Clement

No abstract provided.


Front Matter, Medieval Feminist Forum, V.46 No.1 2010, 2010 University of Iowa

Front Matter, Medieval Feminist Forum, V.46 No.1 2010

Medieval Feminist Forum: A Journal of Gender and Sexuality

No abstract provided.


Announcements, Vol.46 No.1 2010, 2010 University of Iowa

Announcements, Vol.46 No.1 2010

Medieval Feminist Forum: A Journal of Gender and Sexuality

No abstract provided.


Rereading Leoba, Or Hagiography As Compromise, Margaret Cotter-Lynch 2010 Southeastern Oklahoma State University

Rereading Leoba, Or Hagiography As Compromise, Margaret Cotter-Lynch

Medieval Feminist Forum: A Journal of Gender and Sexuality

No abstract provided.


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